The effects of intangible extrinsic cues in the purchase of private label brands in Malaysia
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
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| Online Access: | http://eprints.utar.edu.my/1325/1/FYP_%2D_Rico_18%2D5%2D14.pdf http://eprints.utar.edu.my/1325/ |
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