PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION
In the global economy, consumers’ personality traits have been become the central issues for online spending behaviour especially during the pandemic of Covid-19. The purpose of this study is to determine the correlation relationship between personality traits and online spending behaviour in Gener...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2021
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| Online Access: | http://ir.unimas.my/id/eprint/37397/1/Jimmy%20Anak%20Munan%20-%2024pgs.pdf http://ir.unimas.my/id/eprint/37397/4/Jimmy%20Anak%20Munan%20.pdf http://ir.unimas.my/id/eprint/37397/ |
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