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PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION

In the global economy, consumers’ personality traits have been become the central issues for online spending behaviour especially during the pandemic of Covid-19. The purpose of this study is to determine the correlation relationship between personality traits and online spending behaviour in Gener...

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Main Author: Jimmy, Munan
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak (UNIMAS) 2021
Subjects:
BF Psychology
Online Access:http://ir.unimas.my/id/eprint/37397/1/Jimmy%20Anak%20Munan%20-%2024pgs.pdf
http://ir.unimas.my/id/eprint/37397/4/Jimmy%20Anak%20Munan%20.pdf
http://ir.unimas.my/id/eprint/37397/
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spelling my.unimas.ir.373972023-06-21T08:23:55Z http://ir.unimas.my/id/eprint/37397/ PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION Jimmy, Munan BF Psychology In the global economy, consumers’ personality traits have been become the central issues for online spending behaviour especially during the pandemic of Covid-19. The purpose of this study is to determine the correlation relationship between personality traits and online spending behaviour in Generation Y (Age:27-43) and Z (Age:18-26) during pandemic of Covid-19 at the South-East Malaysia region which is Kuching, Sarawak. A correlational research design along with a convenience sampling was applied in this study. Primary data was collected through an online survey and 180 consumers from Kuching, Sarawak was voluntarily participated in this study. Findings show a positively significant correlation between personality traits (agreeableness, openness, conscientiousness, and extraversion) and online spending behaviour (perceived usefulness). Surprisingly, personality traits (neuroticism) have a negatively significant correlation with online spending behaviour (perceived usefulness). Besides, a positively significant correlation also found between personality traits (agreeableness, openness, conscientiousness, and extraversion) with online spending behaviour (perceived ease of use). However, personality traits (neuroticism) have no significant correlation with online spending behaviour (perceived ease of use). Furthermore, the findings show a significant difference in online spending behaviour (perceived usefulness) between Generation Y and Z. Generation Y demonstrated higher perceived usefulness on online shops than Generation Z. In contrast, there is no significant difference in online spending behaviour (perceived ease of use) between Generation Y and Z. Overall, personality traits (openness and conscientiousness) were found to be the strongest significantly correlated with online spending behaviour (perceived usefulness and perceived ease of use) on online shops among Generation Y and Z consumers in Kuching, Sarawak. Moreover, although the current study was based on a small sample of participants, yet the findings show a significant difference in online spending behaviour (perceived usefulness) between Generation Y and Z consumers in Kuching, Sarawak on online shops. In future research, it might be possible to use different location in this region to represent whole population. Universiti Malaysia Sarawak (UNIMAS) 2021 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/37397/1/Jimmy%20Anak%20Munan%20-%2024pgs.pdf text en http://ir.unimas.my/id/eprint/37397/4/Jimmy%20Anak%20Munan%20.pdf Jimmy, Munan (2021) PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic BF Psychology
spellingShingle BF Psychology
Jimmy, Munan
PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION
description In the global economy, consumers’ personality traits have been become the central issues for online spending behaviour especially during the pandemic of Covid-19. The purpose of this study is to determine the correlation relationship between personality traits and online spending behaviour in Generation Y (Age:27-43) and Z (Age:18-26) during pandemic of Covid-19 at the South-East Malaysia region which is Kuching, Sarawak. A correlational research design along with a convenience sampling was applied in this study. Primary data was collected through an online survey and 180 consumers from Kuching, Sarawak was voluntarily participated in this study. Findings show a positively significant correlation between personality traits (agreeableness, openness, conscientiousness, and extraversion) and online spending behaviour (perceived usefulness). Surprisingly, personality traits (neuroticism) have a negatively significant correlation with online spending behaviour (perceived usefulness). Besides, a positively significant correlation also found between personality traits (agreeableness, openness, conscientiousness, and extraversion) with online spending behaviour (perceived ease of use). However, personality traits (neuroticism) have no significant correlation with online spending behaviour (perceived ease of use). Furthermore, the findings show a significant difference in online spending behaviour (perceived usefulness) between Generation Y and Z. Generation Y demonstrated higher perceived usefulness on online shops than Generation Z. In contrast, there is no significant difference in online spending behaviour (perceived ease of use) between Generation Y and Z. Overall, personality traits (openness and conscientiousness) were found to be the strongest significantly correlated with online spending behaviour (perceived usefulness and perceived ease of use) on online shops among Generation Y and Z consumers in Kuching, Sarawak. Moreover, although the current study was based on a small sample of participants, yet the findings show a significant difference in online spending behaviour (perceived usefulness) between Generation Y and Z consumers in Kuching, Sarawak on online shops. In future research, it might be possible to use different location in this region to represent whole population.
format Final Year Project Report
author Jimmy, Munan
author_facet Jimmy, Munan
author_sort Jimmy, Munan
title PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION
title_short PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION
title_full PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION
title_fullStr PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION
title_full_unstemmed PERSONALITY TRAITS AND ONLINE SPENDING BEHAVIOUR IN GENERATION Y AND Z DURING PANDEMIC OF COVID-19 AT SOUTH-EAST MALAYSIA REGION
title_sort personality traits and online spending behaviour in generation y and z during pandemic of covid-19 at south-east malaysia region
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2021
url http://ir.unimas.my/id/eprint/37397/1/Jimmy%20Anak%20Munan%20-%2024pgs.pdf
http://ir.unimas.my/id/eprint/37397/4/Jimmy%20Anak%20Munan%20.pdf
http://ir.unimas.my/id/eprint/37397/
_version_ 1769847673973637120
score 13.211869

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