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Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge

This study aims to identify the factors that influence tourist's satisfaction towards service quality in ecotourism site: Firefly Ecocamp Lodge. Specifically, factors identified in this study are physical evidence, reliability, responsiveness, assurance and empathy which adapted from SERVQUAL m...

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Main Author: Nur Najibah, Yusop
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2016
Subjects:
NX Arts in general
Online Access:http://ir.unimas.my/id/eprint/37192/1/NOR%20NAJIBAH%20%20%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/37192/4/NOR%20NAJIBAH%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/37192/
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spelling my.unimas.ir.371922024-02-16T06:05:19Z http://ir.unimas.my/id/eprint/37192/ Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge Nur Najibah, Yusop NX Arts in general This study aims to identify the factors that influence tourist's satisfaction towards service quality in ecotourism site: Firefly Ecocamp Lodge. Specifically, factors identified in this study are physical evidence, reliability, responsiveness, assurance and empathy which adapted from SERVQUAL model by Parasuraman, Zeithaml, and Berry (1998). There were 200 respondents which is comes from the tourists in Firefly Ecocamp Lodge as sample of this study. Data was analyzed using descriptive statistic, Pearson's Correlation and Linear Regression test. Pearson's Correlation was used to test the relationship between dependent variable which is tourist's satisfaction and independent variables which is physical evidence, reliability, responsiveness, assurance and empathy. The result shows that there is a significance relationship between tourist's satisfaction and service qualilyfactors. The highest value for the Pearson's Correlation is the assurance, r=0.644, p<0. 01. The research also shows the dominant factor that influences tourist's satisfaction is assurance, rz=0.425, p<O. 01. Universiti Malaysia Sarawak, (UNIMAS) 2016 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/37192/1/NOR%20NAJIBAH%20%20%2824%20pgs%29.pdf text en http://ir.unimas.my/id/eprint/37192/4/NOR%20NAJIBAH%20%28fulltext%29.pdf Nur Najibah, Yusop (2016) Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic NX Arts in general
spellingShingle NX Arts in general
Nur Najibah, Yusop
Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge
description This study aims to identify the factors that influence tourist's satisfaction towards service quality in ecotourism site: Firefly Ecocamp Lodge. Specifically, factors identified in this study are physical evidence, reliability, responsiveness, assurance and empathy which adapted from SERVQUAL model by Parasuraman, Zeithaml, and Berry (1998). There were 200 respondents which is comes from the tourists in Firefly Ecocamp Lodge as sample of this study. Data was analyzed using descriptive statistic, Pearson's Correlation and Linear Regression test. Pearson's Correlation was used to test the relationship between dependent variable which is tourist's satisfaction and independent variables which is physical evidence, reliability, responsiveness, assurance and empathy. The result shows that there is a significance relationship between tourist's satisfaction and service qualilyfactors. The highest value for the Pearson's Correlation is the assurance, r=0.644, p<0. 01. The research also shows the dominant factor that influences tourist's satisfaction is assurance, rz=0.425, p<O. 01.
format Final Year Project Report
author Nur Najibah, Yusop
author_facet Nur Najibah, Yusop
author_sort Nur Najibah, Yusop
title Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge
title_short Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge
title_full Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge
title_fullStr Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge
title_full_unstemmed Faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan Semenanjung KLIAS: Firefly Ecocamp Lodge
title_sort faktor-faktor yang mempengaruhi kepuasan pelancong terhadap kualiti perkhidmatan di kawasan ekopelancongan semenanjung klias: firefly ecocamp lodge
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2016
url http://ir.unimas.my/id/eprint/37192/1/NOR%20NAJIBAH%20%20%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/37192/4/NOR%20NAJIBAH%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/37192/
_version_ 1792160693488713728
score 13.211869

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