Staff View: Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia

Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia

Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: The study adopted a quantitative method employing survey technique Findings: The paper will discuss the researc...

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Main Authors:	Ammar Redza, Ahmad Rizal, Shahrina, Md Nordin, Mohd Shamsuri, Md Saad
Format:	Article
Language:	English
Published:	Universal Publishers - Boca Raton 2017
Subjects:	HE Transportation and Communications S Agriculture (General)
Online Access:	http://ir.unimas.my/id/eprint/36073/1/paddy1.pdf http://ir.unimas.my/id/eprint/36073/ http://www.gbmrjournal.com/http://www.gbmrjournal.com/vol9no1s.htm
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id	my.unimas.ir.36073
record_format	eprints
spelling	my.unimas.ir.360732023-10-11T02:22:20Z http://ir.unimas.my/id/eprint/36073/ Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia Ammar Redza, Ahmad Rizal Shahrina, Md Nordin Mohd Shamsuri, Md Saad HE Transportation and Communications S Agriculture (General) Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: The study adopted a quantitative method employing survey technique Findings: The paper will discuss the research findings that provide an insight into farmers' readiness to accept new green technology fertilizer, the extent of involvement in using green fertilizer, their perception on new fertilizer management and the role of agricultural extension officers. Originality/value: The paper shall highlight areas for further improvement of strategic communication strategies for new green technology leading to effective diffusion of innovation for adoption. Universal Publishers - Boca Raton 2017 Article PeerReviewed text en http://ir.unimas.my/id/eprint/36073/1/paddy1.pdf Ammar Redza, Ahmad Rizal and Shahrina, Md Nordin and Mohd Shamsuri, Md Saad (2017) Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia. Global Business and Management Research: An International Journal, 9 (1). pp. 690-702. ISSN 1947-5667 http://www.gbmrjournal.com/http://www.gbmrjournal.com/vol9no1s.htm
institution	Universiti Malaysia Sarawak
building	Centre for Academic Information Services (CAIS)
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sarawak
content_source	UNIMAS Institutional Repository
url_provider	http://ir.unimas.my/
language	English
topic	HE Transportation and Communications S Agriculture (General)
spellingShingle	HE Transportation and Communications S Agriculture (General) Ammar Redza, Ahmad Rizal Shahrina, Md Nordin Mohd Shamsuri, Md Saad Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia
description	Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: The study adopted a quantitative method employing survey technique Findings: The paper will discuss the research findings that provide an insight into farmers' readiness to accept new green technology fertilizer, the extent of involvement in using green fertilizer, their perception on new fertilizer management and the role of agricultural extension officers. Originality/value: The paper shall highlight areas for further improvement of strategic communication strategies for new green technology leading to effective diffusion of innovation for adoption.
format	Article
author	Ammar Redza, Ahmad Rizal Shahrina, Md Nordin Mohd Shamsuri, Md Saad
author_facet	Ammar Redza, Ahmad Rizal Shahrina, Md Nordin Mohd Shamsuri, Md Saad
author_sort	Ammar Redza, Ahmad Rizal
title	Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia
title_short	Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia
title_full	Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia
title_fullStr	Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia
title_full_unstemmed	Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia
title_sort	innovation diffusion: farmers’ perception towards new green fertilizer in granary paddy fields in malaysia
publisher	Universal Publishers - Boca Raton
publishDate	2017
url	http://ir.unimas.my/id/eprint/36073/1/paddy1.pdf http://ir.unimas.my/id/eprint/36073/ http://www.gbmrjournal.com/http://www.gbmrjournal.com/vol9no1s.htm
_version_	1779443457783234560
score	13.211869

Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia

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