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Antecedents of halal brand equity: a study of halal food sector of Malaysia

Purpose – Islamic marketing is an emerging field with a lot of potentials, so it is worthwhile to explore it. This paper aims to conduct research on the unexplored relationship of antecedents of the equity, image and consumers’ trust and satisfaction of halal brands. Design/methodology/approach –...

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Bibliographic Details
Main Authors: Sharizal, Hashim, Mussadiq Ali, Khan, Asim, Iqbal, Muhammad Yassen, Buttho
Format: Article
Language:English
Published: Emerald Publishing Limited 2021
Subjects:
BL Religion
BP Islam. Bahaism. Theosophy, etc
H Social Sciences (General)
HA Statistics
Online Access:http://ir.unimas.my/id/eprint/35607/1/halal-2.pdf
http://ir.unimas.my/id/eprint/35607/
https://www.emerald.com/insight/content/doi/10.1108/JIMA-01-2021-0012/full/html
https://doi.org/10.1108/JIMA-01-2021-0012
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Internet

http://ir.unimas.my/id/eprint/35607/1/halal-2.pdf
http://ir.unimas.my/id/eprint/35607/
https://www.emerald.com/insight/content/doi/10.1108/JIMA-01-2021-0012/full/html
https://doi.org/10.1108/JIMA-01-2021-0012

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