Antecedents of Halal Brand Equity : A Study of Halal Food Sector of Malaysia
Purpose - Islamic marketing is an emerging field with a lot of potentials, so it is worthwhile to explore it. This study aims to conduct research on the unexplored relationship of antecedents of the equity, image, and consumers’ trust and satisfaction of halal brands. Design/methodology/approach -...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/34725/1/Halal.PDF http://ir.unimas.my/id/eprint/34725/ https://www.emeraldgrouppublishing.com/journal/jima |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|