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Measuring Satisfaction Towards Private Nursery In Kuching

Customer satisfaction has been regarded as the useful benchmark for an organization to be successful as it has positive effect on market share and customer retention. The spring up of private nurseries in this era has triggered the trend for working parents to send their kids to private nurseries...

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Main Author: Ho, Chui Tchin
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2019
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/34599/2/Ho%20Chui%20T.pdf
http://ir.unimas.my/id/eprint/34599/
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spelling my.unimas.ir.345992023-10-10T03:43:30Z http://ir.unimas.my/id/eprint/34599/ Measuring Satisfaction Towards Private Nursery In Kuching Ho, Chui Tchin H Social Sciences (General) Customer satisfaction has been regarded as the useful benchmark for an organization to be successful as it has positive effect on market share and customer retention. The spring up of private nurseries in this era has triggered the trend for working parents to send their kids to private nurseries. This phenomenon has led to the increasing interest in assessing the service quality provided by nurseries. Therefore, this research aimed to examine the relationship between service quality and parents' satisfaction towards private nursery. A total of 399 samples were obtained in this study through distribution of questionnaire to Kuching regions. Pearson's Correlation Analysis had been run to examine the existence of positive or negative relationship between independent variables (tangibles, reliability, responsiveness, assurance and empathy) and dependent variable (parent satisfaction). Multiple Regression Analysis had also been used to determine the most dominant dimension that contributes to parents' satisfaction. The findings of this research study show that majority of the respondents have high level of satisfaction towards the service offered by private nursery in Kuching. Meanwhile, there is a significant relationship between SERVQUAL dimensions and parents' satisfaction except reliability dimension. In addition, findings also found out that tangibility of the service is the most dominant dimension in enhancing parent satisfaction. Thus, it is encouraged service providers in nursery place more emphasize on physical facilities of the nursery as well as maintaining hygiene to leverage parents' satisfaction. Universiti Malaysia Sarawak, (UNIMAS) 2019 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/34599/2/Ho%20Chui%20T.pdf Ho, Chui Tchin (2019) Measuring Satisfaction Towards Private Nursery In Kuching. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Ho, Chui Tchin
Measuring Satisfaction Towards Private Nursery In Kuching
description Customer satisfaction has been regarded as the useful benchmark for an organization to be successful as it has positive effect on market share and customer retention. The spring up of private nurseries in this era has triggered the trend for working parents to send their kids to private nurseries. This phenomenon has led to the increasing interest in assessing the service quality provided by nurseries. Therefore, this research aimed to examine the relationship between service quality and parents' satisfaction towards private nursery. A total of 399 samples were obtained in this study through distribution of questionnaire to Kuching regions. Pearson's Correlation Analysis had been run to examine the existence of positive or negative relationship between independent variables (tangibles, reliability, responsiveness, assurance and empathy) and dependent variable (parent satisfaction). Multiple Regression Analysis had also been used to determine the most dominant dimension that contributes to parents' satisfaction. The findings of this research study show that majority of the respondents have high level of satisfaction towards the service offered by private nursery in Kuching. Meanwhile, there is a significant relationship between SERVQUAL dimensions and parents' satisfaction except reliability dimension. In addition, findings also found out that tangibility of the service is the most dominant dimension in enhancing parent satisfaction. Thus, it is encouraged service providers in nursery place more emphasize on physical facilities of the nursery as well as maintaining hygiene to leverage parents' satisfaction.
format Final Year Project Report
author Ho, Chui Tchin
author_facet Ho, Chui Tchin
author_sort Ho, Chui Tchin
title Measuring Satisfaction Towards Private Nursery In Kuching
title_short Measuring Satisfaction Towards Private Nursery In Kuching
title_full Measuring Satisfaction Towards Private Nursery In Kuching
title_fullStr Measuring Satisfaction Towards Private Nursery In Kuching
title_full_unstemmed Measuring Satisfaction Towards Private Nursery In Kuching
title_sort measuring satisfaction towards private nursery in kuching
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2019
url http://ir.unimas.my/id/eprint/34599/2/Ho%20Chui%20T.pdf
http://ir.unimas.my/id/eprint/34599/
_version_ 1779443453298475008
score 13.211869

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