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Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities

There has been a serious lack of research about the effectiveness of health promotion campaigns in the context of rural communities in Sarawak. This study attempts to address this limitation in the literature. The research aims to investigate what factors can influence the effectiveness of public h...

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Main Authors: Rohaya, Mohd Nor, Liew, Yu Mei
Format: Proceeding
Language:English
Published: 2013
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/32636/1/RohayaFRGS_IGCESH2013%20conference%20proceedings.pdf
http://ir.unimas.my/id/eprint/32636/
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spelling my.unimas.ir.326362020-11-06T00:59:59Z http://ir.unimas.my/id/eprint/32636/ Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities Rohaya, Mohd Nor Liew, Yu Mei H Social Sciences (General) There has been a serious lack of research about the effectiveness of health promotion campaigns in the context of rural communities in Sarawak. This study attempts to address this limitation in the literature. The research aims to investigate what factors can influence the effectiveness of public health promotion campaigns targeted for rural communities. In this paper, we present and discuss the proposed conceptual framework and research design to undertake this research. We specifically engage the contextual approach proposed by Pettigrew to explore and identify factors that can affect the rural communities’ perception and understanding with regard to health information dissemination via health promotion campaigns. 2013-04 Proceeding PeerReviewed text en http://ir.unimas.my/id/eprint/32636/1/RohayaFRGS_IGCESH2013%20conference%20proceedings.pdf Rohaya, Mohd Nor and Liew, Yu Mei (2013) Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities. In: In Proceedings of the 4th International Graduate Conference on Engineering Science and Humanity 2013.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Rohaya, Mohd Nor
Liew, Yu Mei
Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities
description There has been a serious lack of research about the effectiveness of health promotion campaigns in the context of rural communities in Sarawak. This study attempts to address this limitation in the literature. The research aims to investigate what factors can influence the effectiveness of public health promotion campaigns targeted for rural communities. In this paper, we present and discuss the proposed conceptual framework and research design to undertake this research. We specifically engage the contextual approach proposed by Pettigrew to explore and identify factors that can affect the rural communities’ perception and understanding with regard to health information dissemination via health promotion campaigns.
format Proceeding
author Rohaya, Mohd Nor
Liew, Yu Mei
author_facet Rohaya, Mohd Nor
Liew, Yu Mei
author_sort Rohaya, Mohd Nor
title Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities
title_short Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities
title_full Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities
title_fullStr Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities
title_full_unstemmed Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities
title_sort engaging contextual approach to understand what factors contribute to effective health promotion campaigns targeted for rural communities
publishDate 2013
url http://ir.unimas.my/id/eprint/32636/1/RohayaFRGS_IGCESH2013%20conference%20proceedings.pdf
http://ir.unimas.my/id/eprint/32636/
_version_ 1684657050552893440
score 13.223943

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