Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities
There has been a serious lack of research about the effectiveness of health promotion campaigns in the context of rural communities in Sarawak. This study attempts to address this limitation in the literature. The research aims to investigate what factors can influence the effectiveness of public h...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Proceeding |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/32636/1/RohayaFRGS_IGCESH2013%20conference%20proceedings.pdf http://ir.unimas.my/id/eprint/32636/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | There has been a serious lack of research about the effectiveness of health promotion campaigns in the context of rural communities in Sarawak. This study
attempts to address this limitation in the literature. The research aims to investigate what factors can influence the effectiveness of public health promotion campaigns targeted for rural communities. In this paper, we present and discuss the proposed conceptual framework and research design to undertake this research. We
specifically engage the contextual approach proposed by
Pettigrew to explore and identify factors that can affect
the rural communities’ perception and understanding
with regard to health information dissemination via
health promotion campaigns. |
|---|