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PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA

This study is about marketing management conducted by Mini Malaysia and ASEAN Cultural Park (MMACP) in AyeI' Keroh, Melaka. Marketing for traditional cultural products and activities at MMACP is a major emphasis in this research in enhanCing visitor arrivals and diversifying cultural activitie...

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Main Author: NORSYAHBANY, MANSOR
Format: Final Year Project Report
Language:English
English
Published: Perpustakaan Tun Abdul Rahman Ya’kub (PeTARY) 2018
Subjects:
NX Arts in general
Online Access:http://ir.unimas.my/id/eprint/31246/1/PENGURUSAN%20PEMASARAN%20MINI.pdf
http://ir.unimas.my/id/eprint/31246/2/NORSYAHBANY%20ft.pdf
http://ir.unimas.my/id/eprint/31246/
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id my.unimas.ir.31246
record_format eprints
spelling my.unimas.ir.312462024-02-02T02:28:52Z http://ir.unimas.my/id/eprint/31246/ PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA NORSYAHBANY, MANSOR NX Arts in general This study is about marketing management conducted by Mini Malaysia and ASEAN Cultural Park (MMACP) in AyeI' Keroh, Melaka. Marketing for traditional cultural products and activities at MMACP is a major emphasis in this research in enhanCing visitor arrivals and diversifying cultural activities and products MMA CP brings images of cultural heritage inherent in Malaysia through traditional activities representing evelY 13 traditional houses in MMACP. The MMACP cultural product has been assimilated with local culture according to the suitability of the environment, histolY, cultural influences, customs and religions thor represent a diverse range ofpurposes. MMACP serves as a cenler of cultural knowledge to visitors through traditional activities as well as cultural products offered Perpustakaan Tun Abdul Rahman Ya’kub (PeTARY) 2018 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/31246/1/PENGURUSAN%20PEMASARAN%20MINI.pdf text en http://ir.unimas.my/id/eprint/31246/2/NORSYAHBANY%20ft.pdf NORSYAHBANY, MANSOR (2018) PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic NX Arts in general
spellingShingle NX Arts in general
NORSYAHBANY, MANSOR
PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
description This study is about marketing management conducted by Mini Malaysia and ASEAN Cultural Park (MMACP) in AyeI' Keroh, Melaka. Marketing for traditional cultural products and activities at MMACP is a major emphasis in this research in enhanCing visitor arrivals and diversifying cultural activities and products MMA CP brings images of cultural heritage inherent in Malaysia through traditional activities representing evelY 13 traditional houses in MMACP. The MMACP cultural product has been assimilated with local culture according to the suitability of the environment, histolY, cultural influences, customs and religions thor represent a diverse range ofpurposes. MMACP serves as a cenler of cultural knowledge to visitors through traditional activities as well as cultural products offered
format Final Year Project Report
author NORSYAHBANY, MANSOR
author_facet NORSYAHBANY, MANSOR
author_sort NORSYAHBANY, MANSOR
title PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
title_short PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
title_full PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
title_fullStr PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
title_full_unstemmed PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
title_sort pengurusan pemasaran mini malaysia and asean cultural park (mmacp) di ayer keroh, melaka
publisher Perpustakaan Tun Abdul Rahman Ya’kub (PeTARY)
publishDate 2018
url http://ir.unimas.my/id/eprint/31246/1/PENGURUSAN%20PEMASARAN%20MINI.pdf
http://ir.unimas.my/id/eprint/31246/2/NORSYAHBANY%20ft.pdf
http://ir.unimas.my/id/eprint/31246/
_version_ 1789945469999251456
score 13.211869

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