PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
This study is about marketing management conducted by Mini Malaysia and ASEAN Cultural Park (MMACP) in AyeI' Keroh, Melaka. Marketing for traditional cultural products and activities at MMACP is a major emphasis in this research in enhanCing visitor arrivals and diversifying cultural activitie...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Perpustakaan Tun Abdul Rahman Ya’kub (PeTARY)
2018
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/31246/1/PENGURUSAN%20PEMASARAN%20MINI.pdf http://ir.unimas.my/id/eprint/31246/2/NORSYAHBANY%20ft.pdf http://ir.unimas.my/id/eprint/31246/ |
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| Summary: | This study is about marketing management conducted by Mini Malaysia and ASEAN Cultural Park (MMACP) in AyeI' Keroh, Melaka. Marketing for traditional cultural products and activities at MMACP is a major emphasis in this research in enhanCing visitor arrivals and
diversifying cultural activities and products MMA CP brings images of cultural heritage inherent in Malaysia through traditional activities representing evelY 13 traditional houses in MMACP. The MMACP cultural product has been assimilated with local culture according to
the suitability of the environment, histolY, cultural influences, customs and religions thor represent a diverse range ofpurposes. MMACP serves as a cenler of cultural knowledge to visitors through traditional activities as well as cultural products offered |
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