The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city

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Bibliographic Details
Main Author: Bong, Kuet Foong
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2002
Subjects:
Online Access:http://ir.unimas.my/id/eprint/24106/1/Bong%20Kuet.pdf
http://ir.unimas.my/id/eprint/24106/
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spelling my.unimas.ir.241062023-06-21T06:52:34Z http://ir.unimas.my/id/eprint/24106/ The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city Bong, Kuet Foong HB Economic Theory Universiti Malaysia Sarawak, (UNIMAS) 2002 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/24106/1/Bong%20Kuet.pdf Bong, Kuet Foong (2002) The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city. Masters thesis, Universiti Malaysia Sarawak.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Bong, Kuet Foong
The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city
format Thesis
author Bong, Kuet Foong
author_facet Bong, Kuet Foong
author_sort Bong, Kuet Foong
title The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city
title_short The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city
title_full The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city
title_fullStr The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city
title_full_unstemmed The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city
title_sort impact of penetration pricing strategy on customer loyalty at supermarket in kuching city
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2002
url http://ir.unimas.my/id/eprint/24106/1/Bong%20Kuet.pdf
http://ir.unimas.my/id/eprint/24106/
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score 13.211869