Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry

The study investigates the role of corporate social responsibility (CSR) in influencing service innovation performance (SIP) in the hotel industry, particularly focusing on its effect on employees' behaviours. Grounded in resource-based theory and social exchange theory, the research explores h...

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Bibliographic Details
Main Authors: Faiza, Akhtar, Irma Yazreen, Md Yusoff
Format: Article
Language:English
Published: uman Resource Management Academic Research Society (HRMARS) 2024
Subjects:
Online Access:http://ir.unimas.my/id/eprint/47074/1/examining-the-impact-of-corporate-social-responsibility-towards-service-innovation-performance-with-mediating-part-of-affective-commitment-in-hotel-industry.pdf
http://ir.unimas.my/id/eprint/47074/
https://hrmars.com/index.php/IJARBSS/article/view/23073/Examining-the-Impact-of-Corporate-Social-Responsibility-towards-Service-Innovation-Performance-with-Mediating-Part-of-Affective-Commitment-in-Hotel-Industry
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