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Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry

The study investigates the role of corporate social responsibility (CSR) in influencing service innovation performance (SIP) in the hotel industry, particularly focusing on its effect on employees' behaviours. Grounded in resource-based theory and social exchange theory, the research explores h...

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Main Authors: Faiza, Akhtar, Irma Yazreen, Md Yusoff
Format: Article
Language:English
Published: uman Resource Management Academic Research Society (HRMARS) 2024
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/47074/1/examining-the-impact-of-corporate-social-responsibility-towards-service-innovation-performance-with-mediating-part-of-affective-commitment-in-hotel-industry.pdf
http://ir.unimas.my/id/eprint/47074/
https://hrmars.com/index.php/IJARBSS/article/view/23073/Examining-the-Impact-of-Corporate-Social-Responsibility-towards-Service-Innovation-Performance-with-Mediating-Part-of-Affective-Commitment-in-Hotel-Industry
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id my.unimas.ir-47074
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spelling my.unimas.ir-470742024-12-27T09:01:05Z http://ir.unimas.my/id/eprint/47074/ Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry Faiza, Akhtar Irma Yazreen, Md Yusoff H Social Sciences (General) The study investigates the role of corporate social responsibility (CSR) in influencing service innovation performance (SIP) in the hotel industry, particularly focusing on its effect on employees' behaviours. Grounded in resource-based theory and social exchange theory, the research explores how CSR acts as a strategic resource affecting employees' affective commitment (AC) and SIP. The study used a cross-sectional, quantitative survey with 174 managers from two-star and above hotels in Lahore Pakistan and analyzed the data using PLSSEM.The findings reveal when affective commitment was added as a mediator, the substantial link between CSR and service innovation performance shrank to a significant relationship. The study highlights the importance of CSR in fostering employees’ job attitudes and innovative behaviours, with AC mediating the effect of CSR on SIP. It emphasizes CSR's potential to meet employees' psychological needs, leading to improved service innovation in the hotel industry. The research also proposes a CSR-based service innovation model, offering valuable insights for hotel managers to leverage CSR for competitive advantage. uman Resource Management Academic Research Society (HRMARS) 2024-11-23 Article PeerReviewed text en http://ir.unimas.my/id/eprint/47074/1/examining-the-impact-of-corporate-social-responsibility-towards-service-innovation-performance-with-mediating-part-of-affective-commitment-in-hotel-industry.pdf Faiza, Akhtar and Irma Yazreen, Md Yusoff (2024) Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry. International Journal of Academic Research in Business and Social Sciences (IJ-ARBSS), 14 (11). pp. 1922-1936. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23073/Examining-the-Impact-of-Corporate-Social-Responsibility-towards-Service-Innovation-Performance-with-Mediating-Part-of-Affective-Commitment-in-Hotel-Industry DOI:10.6007/IJARBSS/v14-i11/23073
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Faiza, Akhtar
Irma Yazreen, Md Yusoff
Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry
description The study investigates the role of corporate social responsibility (CSR) in influencing service innovation performance (SIP) in the hotel industry, particularly focusing on its effect on employees' behaviours. Grounded in resource-based theory and social exchange theory, the research explores how CSR acts as a strategic resource affecting employees' affective commitment (AC) and SIP. The study used a cross-sectional, quantitative survey with 174 managers from two-star and above hotels in Lahore Pakistan and analyzed the data using PLSSEM.The findings reveal when affective commitment was added as a mediator, the substantial link between CSR and service innovation performance shrank to a significant relationship. The study highlights the importance of CSR in fostering employees’ job attitudes and innovative behaviours, with AC mediating the effect of CSR on SIP. It emphasizes CSR's potential to meet employees' psychological needs, leading to improved service innovation in the hotel industry. The research also proposes a CSR-based service innovation model, offering valuable insights for hotel managers to leverage CSR for competitive advantage.
format Article
author Faiza, Akhtar
Irma Yazreen, Md Yusoff
author_facet Faiza, Akhtar
Irma Yazreen, Md Yusoff
author_sort Faiza, Akhtar
title Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry
title_short Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry
title_full Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry
title_fullStr Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry
title_full_unstemmed Examining the impact of Corporate Social Responsibility towards Service Innovation Performance with Mediating part of affective commitment in Hotel Industry
title_sort examining the impact of corporate social responsibility towards service innovation performance with mediating part of affective commitment in hotel industry
publisher uman Resource Management Academic Research Society (HRMARS)
publishDate 2024
url http://ir.unimas.my/id/eprint/47074/1/examining-the-impact-of-corporate-social-responsibility-towards-service-innovation-performance-with-mediating-part-of-affective-commitment-in-hotel-industry.pdf
http://ir.unimas.my/id/eprint/47074/
https://hrmars.com/index.php/IJARBSS/article/view/23073/Examining-the-Impact-of-Corporate-Social-Responsibility-towards-Service-Innovation-Performance-with-Mediating-Part-of-Affective-Commitment-in-Hotel-Industry
_version_ 1819914986001006592
score 13.223943

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