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Preferences of Generation Z in Doing Cultural Activities in Kuching

This research study aims to identify the preferences of Generation Z regarding cultural activities in Kuching, the factors infuencing their decisions to participate, and the most effective social media strategies to promote cultural activities to them. The researcher adopted a quantitative approach...

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Main Authors: Olivia Erina, Petrus, Shaik Azahar, Shaik Hussain
Other Authors: Nadia, Mansour
Format: Book Chapter
Language:English
Published: Springer, Cham 2024
Subjects:
NX Arts in general
Online Access:http://ir.unimas.my/id/eprint/46874/1/Artificial%20Intelligence%2C%20Digitalization%20and%20Regulation%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/46874/
https://link.springer.com/chapter/10.1007/978-3-031-67531-7_33
https://doi.org/10.1007/978-3-031-67531-7_33
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spelling my.unimas.ir-468742024-12-11T02:38:24Z http://ir.unimas.my/id/eprint/46874/ Preferences of Generation Z in Doing Cultural Activities in Kuching Olivia Erina, Petrus Shaik Azahar, Shaik Hussain NX Arts in general This research study aims to identify the preferences of Generation Z regarding cultural activities in Kuching, the factors infuencing their decisions to participate, and the most effective social media strategies to promote cultural activities to them. The researcher adopted a quantitative approach by distributing questionnaires to 384 Generation Z respondents from Kuching, Samarahan, and Serian divisions. After collecting the data, descriptive and correlation analyses were conducted to identify the correlation between Generation Z’s preferences for cultural activities and push factors, pull factors, and social media promotion strategies. The fndings of this study can be useful for those responsible for organizing cultural activities in Kuching, especially in understanding the kind of activities that Generation Z prefers to participate in and developing promotional strategies that cater to them. Springer, Cham Nadia, Mansour Lorenzo M., Bujosa Vadell 2024 Book Chapter PeerReviewed text en http://ir.unimas.my/id/eprint/46874/1/Artificial%20Intelligence%2C%20Digitalization%20and%20Regulation%20-%20Copy.pdf Olivia Erina, Petrus and Shaik Azahar, Shaik Hussain (2024) Preferences of Generation Z in Doing Cultural Activities in Kuching. In: Artifcial Intelligence, Digitalization and Regulation. Contributions to Management Science . Springer, Cham, pp. 397-407. ISBN 978-3-031-67531-7 https://link.springer.com/chapter/10.1007/978-3-031-67531-7_33 https://doi.org/10.1007/978-3-031-67531-7_33
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic NX Arts in general
spellingShingle NX Arts in general
Olivia Erina, Petrus
Shaik Azahar, Shaik Hussain
Preferences of Generation Z in Doing Cultural Activities in Kuching
description This research study aims to identify the preferences of Generation Z regarding cultural activities in Kuching, the factors infuencing their decisions to participate, and the most effective social media strategies to promote cultural activities to them. The researcher adopted a quantitative approach by distributing questionnaires to 384 Generation Z respondents from Kuching, Samarahan, and Serian divisions. After collecting the data, descriptive and correlation analyses were conducted to identify the correlation between Generation Z’s preferences for cultural activities and push factors, pull factors, and social media promotion strategies. The fndings of this study can be useful for those responsible for organizing cultural activities in Kuching, especially in understanding the kind of activities that Generation Z prefers to participate in and developing promotional strategies that cater to them.
author2 Nadia, Mansour
author_facet Nadia, Mansour
Olivia Erina, Petrus
Shaik Azahar, Shaik Hussain
format Book Chapter
author Olivia Erina, Petrus
Shaik Azahar, Shaik Hussain
author_sort Olivia Erina, Petrus
title Preferences of Generation Z in Doing Cultural Activities in Kuching
title_short Preferences of Generation Z in Doing Cultural Activities in Kuching
title_full Preferences of Generation Z in Doing Cultural Activities in Kuching
title_fullStr Preferences of Generation Z in Doing Cultural Activities in Kuching
title_full_unstemmed Preferences of Generation Z in Doing Cultural Activities in Kuching
title_sort preferences of generation z in doing cultural activities in kuching
publisher Springer, Cham
publishDate 2024
url http://ir.unimas.my/id/eprint/46874/1/Artificial%20Intelligence%2C%20Digitalization%20and%20Regulation%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/46874/
https://link.springer.com/chapter/10.1007/978-3-031-67531-7_33
https://doi.org/10.1007/978-3-031-67531-7_33
_version_ 1818839390797955072
score 13.223943

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