Preferences of Generation Z in Doing Cultural Activities in Kuching
This research study aims to identify the preferences of Generation Z regarding cultural activities in Kuching, the factors infuencing their decisions to participate, and the most effective social media strategies to promote cultural activities to them. The researcher adopted a quantitative approach...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Published: |
Springer, Cham
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46874/1/Artificial%20Intelligence%2C%20Digitalization%20and%20Regulation%20-%20Copy.pdf http://ir.unimas.my/id/eprint/46874/ https://link.springer.com/chapter/10.1007/978-3-031-67531-7_33 https://doi.org/10.1007/978-3-031-67531-7_33 |
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