The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value
The COVID-19 pandemic has significantly affected the medical tourism sector. This study examines the evolution of medical tourists' expectations, specifically emphasizing the impact of consumer value variables on these expectations and the determinants influencing their propensity to visit to K...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46810/1/consumption%20value%20hrmars%202024.pdf http://ir.unimas.my/id/eprint/46810/ https://hrmars.com/index.php/IJARBSS/article/view/23341/The-Influence-of-Motivational-Factors-on-Tourists-Intention-for-Medical-Treatment-in-Sarawak-The-Mediating-Effect-of-Consumption-Value http://dx.doi.org/10.6007/IJARBSS/v14-i11/23341 |
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