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The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value

The COVID-19 pandemic has significantly affected the medical tourism sector. This study examines the evolution of medical tourists' expectations, specifically emphasizing the impact of consumer value variables on these expectations and the determinants influencing their propensity to visit to K...

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Main Authors: Yap, Chu Chang, Norazirah, Ayob
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/46810/1/consumption%20value%20hrmars%202024.pdf
http://ir.unimas.my/id/eprint/46810/
https://hrmars.com/index.php/IJARBSS/article/view/23341/The-Influence-of-Motivational-Factors-on-Tourists-Intention-for-Medical-Treatment-in-Sarawak-The-Mediating-Effect-of-Consumption-Value
http://dx.doi.org/10.6007/IJARBSS/v14-i11/23341
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spelling my.unimas.ir-468102024-12-05T06:33:35Z http://ir.unimas.my/id/eprint/46810/ The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value Yap, Chu Chang Norazirah, Ayob H Social Sciences (General) The COVID-19 pandemic has significantly affected the medical tourism sector. This study examines the evolution of medical tourists' expectations, specifically emphasizing the impact of consumer value variables on these expectations and the determinants influencing their propensity to visit to Kuching, Sarawak, Malaysia. The research elucidates the decision-making processes of medical tourists through the application of push and pull motivational theory. It utilizes partial least squares approach, based on a comprehensive literature analysis and data gathered from 708 medical tourists. The findings yield significant theoretical insights concerning consumption value, augment the current literature on healthcare services by reinforcing a health service framework, and present pragmatic recommendations for healthcare providers, policymakers, and other stakeholders striving to establish Sarawak as a leading medical tourism destination in the post-pandemic era. Human Resource Management Academic Research Society 2024-11-01 Article PeerReviewed text en http://ir.unimas.my/id/eprint/46810/1/consumption%20value%20hrmars%202024.pdf Yap, Chu Chang and Norazirah, Ayob (2024) The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value. International Journal of Academic Research in Business and Social Sciences, 14 (11). pp. 282-302. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23341/The-Influence-of-Motivational-Factors-on-Tourists-Intention-for-Medical-Treatment-in-Sarawak-The-Mediating-Effect-of-Consumption-Value http://dx.doi.org/10.6007/IJARBSS/v14-i11/23341
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Yap, Chu Chang
Norazirah, Ayob
The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value
description The COVID-19 pandemic has significantly affected the medical tourism sector. This study examines the evolution of medical tourists' expectations, specifically emphasizing the impact of consumer value variables on these expectations and the determinants influencing their propensity to visit to Kuching, Sarawak, Malaysia. The research elucidates the decision-making processes of medical tourists through the application of push and pull motivational theory. It utilizes partial least squares approach, based on a comprehensive literature analysis and data gathered from 708 medical tourists. The findings yield significant theoretical insights concerning consumption value, augment the current literature on healthcare services by reinforcing a health service framework, and present pragmatic recommendations for healthcare providers, policymakers, and other stakeholders striving to establish Sarawak as a leading medical tourism destination in the post-pandemic era.
format Article
author Yap, Chu Chang
Norazirah, Ayob
author_facet Yap, Chu Chang
Norazirah, Ayob
author_sort Yap, Chu Chang
title The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value
title_short The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value
title_full The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value
title_fullStr The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value
title_full_unstemmed The Influence of Motivational Factors on Tourists' Intention for Medical Treatment in Sarawak : The Mediating Effect of Consumption Value
title_sort influence of motivational factors on tourists' intention for medical treatment in sarawak : the mediating effect of consumption value
publisher Human Resource Management Academic Research Society
publishDate 2024
url http://ir.unimas.my/id/eprint/46810/1/consumption%20value%20hrmars%202024.pdf
http://ir.unimas.my/id/eprint/46810/
https://hrmars.com/index.php/IJARBSS/article/view/23341/The-Influence-of-Motivational-Factors-on-Tourists-Intention-for-Medical-Treatment-in-Sarawak-The-Mediating-Effect-of-Consumption-Value
http://dx.doi.org/10.6007/IJARBSS/v14-i11/23341
_version_ 1817848783202942976
score 13.222552

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