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Understanding the Intention to Consume by the Consumers for MSME in Malaysia

Micro, small and medium enterprises (MSMEs) make an important contribution to Malaysia's economy. The lack of market strategies is one of the biggest challenges for SMEs that hinders their growth. Private consumption as a measure of consumer spending that covers a multidisciplinary area is crit...

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Main Author: kim seng, lee
Format: Thesis
Language:English
English
English
Published: Lee Kim Seng 2024
Subjects:
HF Commerce
Online Access:http://ir.unimas.my/id/eprint/45088/4/DSVA_LEE%20KIM%20SENG.pdf
http://ir.unimas.my/id/eprint/45088/5/Thesis%20PhD_Lee%20Kim%20Seng%20-%2024%20PAGES.pdf
http://ir.unimas.my/id/eprint/45088/10/Thesis%20PhD_Lee%20Kim%20Seng.ftext.pdf
http://ir.unimas.my/id/eprint/45088/
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spelling my.unimas.ir-450882024-11-29T09:39:42Z http://ir.unimas.my/id/eprint/45088/ Understanding the Intention to Consume by the Consumers for MSME in Malaysia kim seng, lee HF Commerce Micro, small and medium enterprises (MSMEs) make an important contribution to Malaysia's economy. The lack of market strategies is one of the biggest challenges for SMEs that hinders their growth. Private consumption as a measure of consumer spending that covers a multidisciplinary area is critical to economic development. The objective of this study is to investigate the impact of online search data on the estimation of private consumption in Malaysia. A comprehensive approach adopted incorporates both online and conventional models to estimate private consumption. The online search indicator used in the study was constructed from Google Trends data and focuses on product subcategories of the Shopee website in Malaysia. The dataset covers the period from 1 January 2016 to 31 March 2023. This research involves the development of an online search indicator for private consumption using principal component analysis, the construction of conventional leading economic indicators, and the estimation of online and conventional models for private consumption. The results of the variance decompositions suggest that the online model of private consumption could serve as a viable alternative or complement to the conventional model of private consumption. Looking ahead, this study envisages further exploration of search indicators for predicting private consumption, including multimodal models as data accumulation continues to increase. Lee Kim Seng 2024 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/45088/4/DSVA_LEE%20KIM%20SENG.pdf text en http://ir.unimas.my/id/eprint/45088/5/Thesis%20PhD_Lee%20Kim%20Seng%20-%2024%20PAGES.pdf text en http://ir.unimas.my/id/eprint/45088/10/Thesis%20PhD_Lee%20Kim%20Seng.ftext.pdf kim seng, lee (2024) Understanding the Intention to Consume by the Consumers for MSME in Malaysia. PhD thesis, Unimas.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
English
topic HF Commerce
spellingShingle HF Commerce
kim seng, lee
Understanding the Intention to Consume by the Consumers for MSME in Malaysia
description Micro, small and medium enterprises (MSMEs) make an important contribution to Malaysia's economy. The lack of market strategies is one of the biggest challenges for SMEs that hinders their growth. Private consumption as a measure of consumer spending that covers a multidisciplinary area is critical to economic development. The objective of this study is to investigate the impact of online search data on the estimation of private consumption in Malaysia. A comprehensive approach adopted incorporates both online and conventional models to estimate private consumption. The online search indicator used in the study was constructed from Google Trends data and focuses on product subcategories of the Shopee website in Malaysia. The dataset covers the period from 1 January 2016 to 31 March 2023. This research involves the development of an online search indicator for private consumption using principal component analysis, the construction of conventional leading economic indicators, and the estimation of online and conventional models for private consumption. The results of the variance decompositions suggest that the online model of private consumption could serve as a viable alternative or complement to the conventional model of private consumption. Looking ahead, this study envisages further exploration of search indicators for predicting private consumption, including multimodal models as data accumulation continues to increase.
format Thesis
author kim seng, lee
author_facet kim seng, lee
author_sort kim seng, lee
title Understanding the Intention to Consume by the Consumers for MSME in Malaysia
title_short Understanding the Intention to Consume by the Consumers for MSME in Malaysia
title_full Understanding the Intention to Consume by the Consumers for MSME in Malaysia
title_fullStr Understanding the Intention to Consume by the Consumers for MSME in Malaysia
title_full_unstemmed Understanding the Intention to Consume by the Consumers for MSME in Malaysia
title_sort understanding the intention to consume by the consumers for msme in malaysia
publisher Lee Kim Seng
publishDate 2024
url http://ir.unimas.my/id/eprint/45088/4/DSVA_LEE%20KIM%20SENG.pdf
http://ir.unimas.my/id/eprint/45088/5/Thesis%20PhD_Lee%20Kim%20Seng%20-%2024%20PAGES.pdf
http://ir.unimas.my/id/eprint/45088/10/Thesis%20PhD_Lee%20Kim%20Seng.ftext.pdf
http://ir.unimas.my/id/eprint/45088/
_version_ 1817848770805628928
score 13.223943

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