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Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour

Link to publisher's homepage at https://ijbt.unimap.edu.my

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Bibliographic Details
Main Authors: Ku Amir, Ku Daud, Tunku Salha, Tunku Ahmad, Mohd Zukime, Mat Junoh
Other Authors: kuamir@unimap.edu.my
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
Subjects:
Purchasing behaviour
Pricing
Religious orientation
Muslim customer
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405
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id my.unimap-70405
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spelling my.unimap-704052021-03-23T00:37:25Z Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour Ku Amir, Ku Daud Tunku Salha, Tunku Ahmad Mohd Zukime, Mat Junoh kuamir@unimap.edu.my Purchasing behaviour Pricing Religious orientation Muslim customer Link to publisher's homepage at https://ijbt.unimap.edu.my This article illuminates the effects of general takaful product pricing on the purchasing behaviour among Muslim’s customers. This article also shed light on the moderating effect of religious orientation to bridge the gaps of inconsistent findings from previous studies even though previous studies have shown the significant relationship between pricing, religious orientation and purchasing behaviour. The random sampling techniques with 387 samples were used determine the sample size for this study. This study applied the structural equation modelling analysis to examine the effects of pricing and religious orientation on purchasing behaviour as well as the moderating effect of religious orientation between pricing and purchasing behaviour. The findings show that pricing and religious orientation have a significant effect on purchasing behaviour. The findings further show that religious orientation has a significant moderating effect between pricing and purchasing behaviour. In conclusion, the findings were discussed at the end of this article. 2021-03-23T00:37:25Z 2021-03-23T00:37:25Z 2021-02 Article International Journal of Business and Technopreneurship, vol.11(1), 2021, pages 1-12 2231-7090 (printed) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405 https://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Purchasing behaviour
Pricing
Religious orientation
Muslim customer
spellingShingle Purchasing behaviour
Pricing
Religious orientation
Muslim customer
Ku Amir, Ku Daud
Tunku Salha, Tunku Ahmad
Mohd Zukime, Mat Junoh
Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
description Link to publisher's homepage at https://ijbt.unimap.edu.my
author2 kuamir@unimap.edu.my
author_facet kuamir@unimap.edu.my
Ku Amir, Ku Daud
Tunku Salha, Tunku Ahmad
Mohd Zukime, Mat Junoh
format Article
author Ku Amir, Ku Daud
Tunku Salha, Tunku Ahmad
Mohd Zukime, Mat Junoh
author_sort Ku Amir, Ku Daud
title Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
title_short Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
title_full Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
title_fullStr Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
title_full_unstemmed Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
title_sort moderating effect of religious orientation on general takaful product pricing and muslim customers purchasing behaviour
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2021
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405
_version_ 1698698723875356672
score 13.211869

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