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Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour

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Bibliographic Details
Main Authors: Ku Amir, Ku Daud, Tunku Salha, Tunku Ahmad, Mohd Zukime, Mat Junoh
Other Authors: kuamir@unimap.edu.my
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
Subjects:
Purchasing behaviour
Pricing
Religious orientation
Muslim customer
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/70405
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Summary:Link to publisher's homepage at https://ijbt.unimap.edu.my

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