Role of Corporate Image and Brand Promotion in Switching Behavior of Bangladeshi Consumers: An Empirical Study on Telecommunication Industry
Link to publisher's homepage at http://ijbt.unimap.edu.my
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Main Author: | Mohammad Rokibul Hossain |
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Other Authors: | mrhpuc@gmail.com |
Format: | Article |
Language: | English |
Published: |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2019
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Subjects: | |
Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58142 |
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