A Study of Customer-Based Brand Equity Prioritization by using Analytical Hierarchy Process

Link to publisher's homepage at http://amci.unimap.edu.my

Saved in:
Bibliographic Details
Main Authors: Emmi Aida, Esan, Norshahrizan, Nordin, Wan Norsyafawati, W. Muhamad Radzi
Other Authors: norshahrizan@unimap.edu.my
Format: Article
Language:English
Published: Institute of Engineering Mathematics, Universiti Malaysia Perlis 2018
Subjects:
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/54283
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items