A Study of Customer-Based Brand Equity Prioritization by using Analytical Hierarchy Process
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Main Authors: | Emmi Aida, Esan, Norshahrizan, Nordin, Wan Norsyafawati, W. Muhamad Radzi |
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Other Authors: | norshahrizan@unimap.edu.my |
Format: | Article |
Language: | English |
Published: |
Institute of Engineering Mathematics, Universiti Malaysia Perlis
2018
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Subjects: | |
Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/54283 |
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