MODELLING THE ANTECEDENTS OF CUSTOMER BEHAVIOURAL INTENTION IN THE CHILDCARE SERVICES INDUSTRY
The increasing participation of women in the labour force comes in tandem with an escalating cost of living that demands dual incomes for families. This has inadvertently increased the demand for childcare services, to support the family institution. As a result, stiff competition has been noted...
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| Format: | Thesis |
| Language: | English |
| Published: |
UNIVERSITI MALAYSIA TERENGGANU
2022
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| Online Access: | http://umt-ir.umt.edu.my:8080/handle/123456789/16016 |
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