The effects of selection attributes of café on revisit intention: a conceptual study
The objective of this study is to examine the effects of selection attributes of cafe on revisit intention in Malaysia. The cafe industry in Malaysia has undergone significant growth driven by factors such as urbanization, rising disposable incomes, and a growing appreciation for specialty coffee. A...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Sabah
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42675/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42675/ https://doi.org/10.51200/mjbe.v11i2.5783 |
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