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The effects of selection attributes of café on revisit intention: a conceptual study

The objective of this study is to examine the effects of selection attributes of cafe on revisit intention in Malaysia. The cafe industry in Malaysia has undergone significant growth driven by factors such as urbanization, rising disposable incomes, and a growing appreciation for specialty coffee. A...

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Main Authors:	Chin, Jin Bui, Toh, Pei Sung, Ang, Hong Loong
Format:	Article
Language:	English
Published:	Penerbit Universiti Malaysia Sabah 2024
Subjects:	HF5001-6182 Business TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://eprints.ums.edu.my/id/eprint/42675/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42675/ https://doi.org/10.51200/mjbe.v11i2.5783
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id	my.ums.eprints.42675
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spelling	my.ums.eprints.426752025-01-17T06:40:44Z https://eprints.ums.edu.my/id/eprint/42675/ The effects of selection attributes of café on revisit intention: a conceptual study Chin, Jin Bui Toh, Pei Sung Ang, Hong Loong HF5001-6182 Business TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service The objective of this study is to examine the effects of selection attributes of cafe on revisit intention in Malaysia. The cafe industry in Malaysia has undergone significant growth driven by factors such as urbanization, rising disposable incomes, and a growing appreciation for specialty coffee. As a result, there have been expansion and diversification, mirroring global trends in the food and beverage sector. In light of the expanding numbers of cafe and the growing desire for unique culinary experiences, customers have more choices whereby their intention to revisit the same cafe might be affected. Therefore, this paper attempts to explore the factors that influence on revisit intention among customers of cafe in Sabah, Malaysia. Some of the issues being highlighted in the literature previously associated with the cafe industry in Malaysia are related to unpleasant customer experience, pricing and value perception misalignment, lack of accessibility and convenience.Thus, this paper discusses the main problems faced by cafe in Sabah related to the factors that effect on revisit intention of customers. Penerbit Universiti Malaysia Sabah 2024 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/42675/1/FULL%20TEXT.pdf Chin, Jin Bui and Toh, Pei Sung and Ang, Hong Loong (2024) The effects of selection attributes of café on revisit intention: a conceptual study. Malaysian Journal of Business and Economics (MJBE), 11 (2). pp. 1-10. https://doi.org/10.51200/mjbe.v11i2.5783
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English
topic	HF5001-6182 Business TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	HF5001-6182 Business TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service Chin, Jin Bui Toh, Pei Sung Ang, Hong Loong The effects of selection attributes of café on revisit intention: a conceptual study
description	The objective of this study is to examine the effects of selection attributes of cafe on revisit intention in Malaysia. The cafe industry in Malaysia has undergone significant growth driven by factors such as urbanization, rising disposable incomes, and a growing appreciation for specialty coffee. As a result, there have been expansion and diversification, mirroring global trends in the food and beverage sector. In light of the expanding numbers of cafe and the growing desire for unique culinary experiences, customers have more choices whereby their intention to revisit the same cafe might be affected. Therefore, this paper attempts to explore the factors that influence on revisit intention among customers of cafe in Sabah, Malaysia. Some of the issues being highlighted in the literature previously associated with the cafe industry in Malaysia are related to unpleasant customer experience, pricing and value perception misalignment, lack of accessibility and convenience.Thus, this paper discusses the main problems faced by cafe in Sabah related to the factors that effect on revisit intention of customers.
format	Article
author	Chin, Jin Bui Toh, Pei Sung Ang, Hong Loong
author_facet	Chin, Jin Bui Toh, Pei Sung Ang, Hong Loong
author_sort	Chin, Jin Bui
title	The effects of selection attributes of café on revisit intention: a conceptual study
title_short	The effects of selection attributes of café on revisit intention: a conceptual study
title_full	The effects of selection attributes of café on revisit intention: a conceptual study
title_fullStr	The effects of selection attributes of café on revisit intention: a conceptual study
title_full_unstemmed	The effects of selection attributes of café on revisit intention: a conceptual study
title_sort	effects of selection attributes of café on revisit intention: a conceptual study
publisher	Penerbit Universiti Malaysia Sabah
publishDate	2024
url	https://eprints.ums.edu.my/id/eprint/42675/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42675/ https://doi.org/10.51200/mjbe.v11i2.5783
_version_	1823092346864009216
score	13.239859

The effects of selection attributes of café on revisit intention: a conceptual study

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