Staff View: Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences

Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences

This study aims to examine consumer preferences for the traditional handicrafts of the Dong ethnic group in Sanjiang and to provide a theoretical basis for future product development. The research provides an extensive analysis of customer demographics, market demand, and suggestions for improving e...

Full description

Saved in:

Bibliographic Details
Main Authors:	Liang Xianfei, Zairul Anuar Md. Dawam, Sim, Chee Cheang
Format:	Article
Language:	English
Published:	Penerbit Universiti Malaysia Sabah 2024
Subjects:	DS701-799.9 China HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	https://eprints.ums.edu.my/id/eprint/42600/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42600/ https://doi.org/10.51200/ga.v14iEdisi%20Khas.5803
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.ums.eprints.42600
record_format	eprints
spelling	my.ums.eprints.426002025-01-14T04:59:08Z https://eprints.ums.edu.my/id/eprint/42600/ Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences Liang Xianfei Zairul Anuar Md. Dawam Sim, Chee Cheang DS701-799.9 China HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This study aims to examine consumer preferences for the traditional handicrafts of the Dong ethnic group in Sanjiang and to provide a theoretical basis for future product development. The research provides an extensive analysis of customer demographics, market demand, and suggestions for improving existing items, derived from interviews and thematic analyses of 40 consumers. The results demonstrate that clients value the cultural significance and traditional craftsmanship of Dong handicrafts, while simultaneously seeking the incorporation of modern design elements to meet individual preferences. This paper asserts that the cultural heritage of Dong handicrafts can be integrated with economic benefits through product diversification, craftsmanship enhancement, branding optimization, and the creation of portable products to meet consumer demands and strengthen market competitiveness. Penerbit Universiti Malaysia Sabah 2024 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/42600/1/FULL%20TEXT.pdf Liang Xianfei and Zairul Anuar Md. Dawam and Sim, Chee Cheang (2024) Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences. Gendang Alam, 14. pp. 138-151. ISSN 2180-1738 https://doi.org/10.51200/ga.v14iEdisi%20Khas.5803
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English
topic	DS701-799.9 China HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
spellingShingle	DS701-799.9 China HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Liang Xianfei Zairul Anuar Md. Dawam Sim, Chee Cheang Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
description	This study aims to examine consumer preferences for the traditional handicrafts of the Dong ethnic group in Sanjiang and to provide a theoretical basis for future product development. The research provides an extensive analysis of customer demographics, market demand, and suggestions for improving existing items, derived from interviews and thematic analyses of 40 consumers. The results demonstrate that clients value the cultural significance and traditional craftsmanship of Dong handicrafts, while simultaneously seeking the incorporation of modern design elements to meet individual preferences. This paper asserts that the cultural heritage of Dong handicrafts can be integrated with economic benefits through product diversification, craftsmanship enhancement, branding optimization, and the creation of portable products to meet consumer demands and strengthen market competitiveness.
format	Article
author	Liang Xianfei Zairul Anuar Md. Dawam Sim, Chee Cheang
author_facet	Liang Xianfei Zairul Anuar Md. Dawam Sim, Chee Cheang
author_sort	Liang Xianfei
title	Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
title_short	Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
title_full	Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
title_fullStr	Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
title_full_unstemmed	Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
title_sort	product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
publisher	Penerbit Universiti Malaysia Sabah
publishDate	2024
url	https://eprints.ums.edu.my/id/eprint/42600/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42600/ https://doi.org/10.51200/ga.v14iEdisi%20Khas.5803
_version_	1823092307587497984
score	13.239859

Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences

Similar Items