A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. T...
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| Main Authors: | , , , |
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| Format: | Proceedings |
| Language: | English English |
| Published: |
Association of Malaysian Environment-Behaviour Researchers
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/39037/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652 |
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