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A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah

Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. T...

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Main Authors: Putriku Nuraishah Khairanni Asby, Adilah Md Ramli, Kamarul Mizal Marzuki, Teuku Afrizal Teuku Anuar
Format: Proceedings
Language:English
English
Published: Association of Malaysian Environment-Behaviour Researchers 2024
Subjects:
G154.9-155.8 Travel and state. Tourism
HD1401-2210 Agriculture
Online Access:https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/39037/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652
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id my.ums.eprints.39037
record_format eprints
spelling my.ums.eprints.390372024-07-04T06:15:17Z https://eprints.ums.edu.my/id/eprint/39037/ A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah Putriku Nuraishah Khairanni Asby Adilah Md Ramli Kamarul Mizal Marzuki Teuku Afrizal Teuku Anuar G154.9-155.8 Travel and state. Tourism HD1401-2210 Agriculture Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. This paper aims to understand opportunities in the heritage food industry and explore the challenges. Tourism SMEs of food heritage producers are the informants to understand their business. This pilot study was done to help researchers gain first-hand experience with the settings and data collection to strengthen their confidence in executing the research. Association of Malaysian Environment-Behaviour Researchers 2024 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf Putriku Nuraishah Khairanni Asby and Adilah Md Ramli and Kamarul Mizal Marzuki and Teuku Afrizal Teuku Anuar (2024) A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah. https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic G154.9-155.8 Travel and state. Tourism
HD1401-2210 Agriculture
spellingShingle G154.9-155.8 Travel and state. Tourism
HD1401-2210 Agriculture
Putriku Nuraishah Khairanni Asby
Adilah Md Ramli
Kamarul Mizal Marzuki
Teuku Afrizal Teuku Anuar
A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
description Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. This paper aims to understand opportunities in the heritage food industry and explore the challenges. Tourism SMEs of food heritage producers are the informants to understand their business. This pilot study was done to help researchers gain first-hand experience with the settings and data collection to strengthen their confidence in executing the research.
format Proceedings
author Putriku Nuraishah Khairanni Asby
Adilah Md Ramli
Kamarul Mizal Marzuki
Teuku Afrizal Teuku Anuar
author_facet Putriku Nuraishah Khairanni Asby
Adilah Md Ramli
Kamarul Mizal Marzuki
Teuku Afrizal Teuku Anuar
author_sort Putriku Nuraishah Khairanni Asby
title A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
title_short A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
title_full A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
title_fullStr A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
title_full_unstemmed A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
title_sort pilot study on the opportunities and challenges among sme tourism in the heritage food industry in kota kinabalu, sabah
publisher Association of Malaysian Environment-Behaviour Researchers
publishDate 2024
url https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/39037/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652
_version_ 1804066336877314048
score 13.211869

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