The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis
Digital culture has become part of world mainstream reality, and the phenomenon of Covid-19 pandemic has further boosted the importance of digital culture empowerment among the global community. Conventional businesses are affected by the pandemic due to the control of movement and physical encounte...
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Main Authors: | Halina Sendera Mohd Yakin, Sabariah Abd Rahim, Kamsilawati Kamlun, Nur Thara Atikah Zainal, Esther Jawing, Junaidah Januin |
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Format: | Article |
Language: | English English |
Published: |
2022
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/35722/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35722/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/35722/ |
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