Staff View: The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis

The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis

Digital culture has become part of world mainstream reality, and the phenomenon of Covid-19 pandemic has further boosted the importance of digital culture empowerment among the global community. Conventional businesses are affected by the pandemic due to the control of movement and physical encounte...

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Main Authors:	Halina Sendera Mohd Yakin, Sabariah Abd Rahim, Kamsilawati Kamlun, Nur Thara Atikah Zainal, Esther Jawing, Junaidah Januin
Format:	Article
Language:	English English
Published:	2022
Subjects:	HB3711-3840 Business cycles. Economic fluctuations RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
Online Access:	https://eprints.ums.edu.my/id/eprint/35722/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35722/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/35722/
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id	my.ums.eprints.35722
record_format	eprints
spelling	my.ums.eprints.357222023-06-28T03:54:23Z https://eprints.ums.edu.my/id/eprint/35722/ The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis Halina Sendera Mohd Yakin Sabariah Abd Rahim Kamsilawati Kamlun Nur Thara Atikah Zainal Esther Jawing Junaidah Januin HB3711-3840 Business cycles. Economic fluctuations RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection Digital culture has become part of world mainstream reality, and the phenomenon of Covid-19 pandemic has further boosted the importance of digital culture empowerment among the global community. Conventional businesses are affected by the pandemic due to the control of movement and physical encounters causing traders to switch to digital businesses. Due to the importance of digital world, especially in the endemic era, this study has been initiated to analyse the literature review on the adoption of digital culture in the micro scale business industries in East Malaysia. Content/text analysis of some of the scholars‟ scientific works and participant observations have been utilised for data collection. The study found that there was a lack of literature review on the adoption of digital culture as a mechanism for the sustainability or survival of micro scale business industry among traders in East Malaysia during the Covid-19 pandemic. It also found that there is a diversity in the corpus of knowledge, conceptual aspect as well as trends of the authors‟ and scholars‟ approaches. This study is important because 76.6% of the Micro, Small and Medium Enterprises (SMEs) is the micro scale businesses. SMEs makes up 99% of the 920,624 business establishments in Malaysia. Despite being the backbone of the business landscape in Malaysia, SMEs have performed poorly in the digitalisation aspect. It is hoped that this paper will be able to contribute significantly to the academicians and researchers who specialise in the epistemological thought or knowledge. 2022-11 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/35722/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/35722/2/FULLTEXT.pdf Halina Sendera Mohd Yakin and Sabariah Abd Rahim and Kamsilawati Kamlun and Nur Thara Atikah Zainal and Esther Jawing and Junaidah Januin (2022) The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis. International Journal of Management and Applied Science (IJMAS), 8. pp. 9-14. ISSN 2394-7926
institution	Universiti Malaysia Sabah
building	UMS Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sabah
content_source	UMS Institutional Repository
url_provider	http://eprints.ums.edu.my/
language	English English
topic	HB3711-3840 Business cycles. Economic fluctuations RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
spellingShingle	HB3711-3840 Business cycles. Economic fluctuations RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection Halina Sendera Mohd Yakin Sabariah Abd Rahim Kamsilawati Kamlun Nur Thara Atikah Zainal Esther Jawing Junaidah Januin The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis
description	Digital culture has become part of world mainstream reality, and the phenomenon of Covid-19 pandemic has further boosted the importance of digital culture empowerment among the global community. Conventional businesses are affected by the pandemic due to the control of movement and physical encounters causing traders to switch to digital businesses. Due to the importance of digital world, especially in the endemic era, this study has been initiated to analyse the literature review on the adoption of digital culture in the micro scale business industries in East Malaysia. Content/text analysis of some of the scholars‟ scientific works and participant observations have been utilised for data collection. The study found that there was a lack of literature review on the adoption of digital culture as a mechanism for the sustainability or survival of micro scale business industry among traders in East Malaysia during the Covid-19 pandemic. It also found that there is a diversity in the corpus of knowledge, conceptual aspect as well as trends of the authors‟ and scholars‟ approaches. This study is important because 76.6% of the Micro, Small and Medium Enterprises (SMEs) is the micro scale businesses. SMEs makes up 99% of the 920,624 business establishments in Malaysia. Despite being the backbone of the business landscape in Malaysia, SMEs have performed poorly in the digitalisation aspect. It is hoped that this paper will be able to contribute significantly to the academicians and researchers who specialise in the epistemological thought or knowledge.
format	Article
author	Halina Sendera Mohd Yakin Sabariah Abd Rahim Kamsilawati Kamlun Nur Thara Atikah Zainal Esther Jawing Junaidah Januin
author_facet	Halina Sendera Mohd Yakin Sabariah Abd Rahim Kamsilawati Kamlun Nur Thara Atikah Zainal Esther Jawing Junaidah Januin
author_sort	Halina Sendera Mohd Yakin
title	The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis
title_short	The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis
title_full	The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis
title_fullStr	The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis
title_full_unstemmed	The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis
title_sort	adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east malaysia: a literature review analysis
publishDate	2022
url	https://eprints.ums.edu.my/id/eprint/35722/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35722/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/35722/
_version_	1770552497505566720
score	13.211869

The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis

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