Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation

The majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions. Consumption...

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主要な著者: Brahim Chekima, Khadidja Chekima, Khalifa Chekima
フォーマット: 論文
言語:English
English
出版事項: Elsevier Ltd 2019
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オンライン・アクセス:https://eprints.ums.edu.my/id/eprint/33987/2/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation.pdf
https://eprints.ums.edu.my/id/eprint/33987/1/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation%20%20_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33987/
https://www.sciencedirect.com/science/article/abs/pii/S0950329318304178
https://doi.org/10.1016/j.foodqual.2018.12.010
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spelling my.ums.eprints.339872022-08-26T02:54:27Z https://eprints.ums.edu.my/id/eprint/33987/ Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation Brahim Chekima Khadidja Chekima Khalifa Chekima TX341-641 Nutrition. Foods and food supply The majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions. Consumption reflects high involvement with the product; and the barriers and motivations are as real as the product itself, which makes it an ideal moment to examine the motivation. The research model was analyzed using the Partial Least Square Structural Equation Modeling technique. Results show that product-specific attitude (PSA), willingness to pay (WTP) and perceived availability (PA) had a significant positive influence on individuals’ organic food consumption (OFC), while environmental attitude (EA) and subjective norms (SN) were not significantly related. The moderating role of future orientation (FO) between PSA, EA, WTP and OFC were examined and found to be significant except for EA. The result suggests that PSA and WTP are stronger and higher respectively when future orientation is high. The research provides a significant insight and better understanding of organic food actual consumption behavior and adds a new momentum to the growing literature. Discussions and implications of these findings are further discussed. Elsevier Ltd 2019 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/33987/2/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation.pdf text en https://eprints.ums.edu.my/id/eprint/33987/1/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation%20%20_ABSTRACT.pdf Brahim Chekima and Khadidja Chekima and Khalifa Chekima (2019) Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation. Food Quality and Preference, 74. pp. 49-58. ISSN 0950-3293 https://www.sciencedirect.com/science/article/abs/pii/S0950329318304178 https://doi.org/10.1016/j.foodqual.2018.12.010
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic TX341-641 Nutrition. Foods and food supply
spellingShingle TX341-641 Nutrition. Foods and food supply
Brahim Chekima
Khadidja Chekima
Khalifa Chekima
Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
description The majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions. Consumption reflects high involvement with the product; and the barriers and motivations are as real as the product itself, which makes it an ideal moment to examine the motivation. The research model was analyzed using the Partial Least Square Structural Equation Modeling technique. Results show that product-specific attitude (PSA), willingness to pay (WTP) and perceived availability (PA) had a significant positive influence on individuals’ organic food consumption (OFC), while environmental attitude (EA) and subjective norms (SN) were not significantly related. The moderating role of future orientation (FO) between PSA, EA, WTP and OFC were examined and found to be significant except for EA. The result suggests that PSA and WTP are stronger and higher respectively when future orientation is high. The research provides a significant insight and better understanding of organic food actual consumption behavior and adds a new momentum to the growing literature. Discussions and implications of these findings are further discussed.
format Article
author Brahim Chekima
Khadidja Chekima
Khalifa Chekima
author_facet Brahim Chekima
Khadidja Chekima
Khalifa Chekima
author_sort Brahim Chekima
title Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
title_short Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
title_full Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
title_fullStr Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
title_full_unstemmed Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
title_sort understanding factors underlying actual consumption of organic food: the moderating effect of future orientation
publisher Elsevier Ltd
publishDate 2019
url https://eprints.ums.edu.my/id/eprint/33987/2/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation.pdf
https://eprints.ums.edu.my/id/eprint/33987/1/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation%20%20_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33987/
https://www.sciencedirect.com/science/article/abs/pii/S0950329318304178
https://doi.org/10.1016/j.foodqual.2018.12.010
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