Marketing strategy in small and medium enterprises: A bibliometric analysis from 1989 to 2020

The marketing strategy is defined as an organization's integrated pattern of choices about products, markets, marketing activities, and marketing resources that add value to customers' interactions with the company and thus enable the company to achieve specific goals. Despite a growing in...

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Bibliographic Details
Main Authors: Zurina Patrick, Ong Choon Hee
Format: Article
Language:English
English
Published: Human Resource Management Academic Research Society (HRMARS) 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/33622/1/Marketing%20strategy%20in%20small%20and%20medium%20enterprises%2C%20A%20bibliometric%20analysis%20from%201989%20to%202020.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33622/2/Marketing%20strategy%20in%20small%20and%20medium%20enterprises%2C%20a%20bibliometric%20analysis%20from%201989%20to%202020.pdf
https://eprints.ums.edu.my/id/eprint/33622/
https://hrmars.com/papers_submitted/13029/marketing-strategy-in-small-and-medium-enterprises-a-bibliometric-analysis-from-1989-to-2020.pdf
http://dx.doi.org/10.6007/IJARBSS/v12-i5/13029
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