Impact of covid-19 on event industry: Event audience readiness towards event digitization
For the event organiser, Sabah is one of the states that becomes a focal point. As Sabah is one of the most popular tourist destinations, several large events such as the Sabah Jazz Festival, Pesta Lepa-lepa, Pesta Kaamatan, Pesta Kalimaran, and other festivals have been held. However, COVID 19’s di...
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| Main Authors: | , |
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| Format: | Proceedings |
| Language: | English English |
| Published: |
Penerbit UMT
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32309/1/Impact%20of%20covid-19%20on%20event%20industry%2C%20Event%20audience%20readiness%20towards%20event%20digitization.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32309/2/IMPACT%20OF%20COVID-19%20ON%20EVENT%20INDUSTRY%2C%20EVENT%20AUDIENCE%20READINESS%20TOWARDS%20EVENT%20DIGITIZATION.pdf https://eprints.ums.edu.my/id/eprint/32309/ https://penerbit.umt.edu.my/wp-content/uploads/sites/75/2021/11/56-GTC2021.pdf |
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