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Impact of covid-19 on event industry: Event audience readiness towards event digitization

For the event organiser, Sabah is one of the states that becomes a focal point. As Sabah is one of the most popular tourist destinations, several large events such as the Sabah Jazz Festival, Pesta Lepa-lepa, Pesta Kaamatan, Pesta Kalimaran, and other festivals have been held. However, COVID 19’s di...

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Main Authors: Marry Tracy Pawan, Juliana Langgat
Format: Proceedings
Language:English
English
Published: Penerbit UMT 2021
Subjects:
GV1-1860 Recreation. Leisure
RA643-645 Disease (Communicable and noninfectious) and public health
Online Access:https://eprints.ums.edu.my/id/eprint/32309/1/Impact%20of%20covid-19%20on%20event%20industry%2C%20Event%20audience%20readiness%20towards%20event%20digitization.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32309/2/IMPACT%20OF%20COVID-19%20ON%20EVENT%20INDUSTRY%2C%20EVENT%20AUDIENCE%20READINESS%20TOWARDS%20EVENT%20DIGITIZATION.pdf
https://eprints.ums.edu.my/id/eprint/32309/
https://penerbit.umt.edu.my/wp-content/uploads/sites/75/2021/11/56-GTC2021.pdf
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spelling my.ums.eprints.323092022-04-19T01:19:01Z https://eprints.ums.edu.my/id/eprint/32309/ Impact of covid-19 on event industry: Event audience readiness towards event digitization Marry Tracy Pawan Juliana Langgat GV1-1860 Recreation. Leisure RA643-645 Disease (Communicable and noninfectious) and public health For the event organiser, Sabah is one of the states that becomes a focal point. As Sabah is one of the most popular tourist destinations, several large events such as the Sabah Jazz Festival, Pesta Lepa-lepa, Pesta Kaamatan, Pesta Kalimaran, and other festivals have been held. However, COVID 19’s disruptive impacts have had such a significant impact on the event sector. Most of the events are getting cancelled or postponed all over the world. Over the past several months, a significant number of meetings and conferences have been redesigned as virtual events. However, the event industry needs to know the readiness of the public towards the shifting from the physical to the digital. Therefore, the objective of this research is to determine the event audience readiness for digital events. It is important for the event industry to know the readiness and a good online platform in providing a good service to their audience. A quantitative method was used to conduct this study. The main finding will see how far our communities is ready to adapt the new norm. Based on the finding it shows that event audience are willing to adopt the event digitisation, and this is due to the impact of the COVID 19pandemic which was accelerating changes in event audience behaviour. This research will benefit the event organisers and help them prepare strategic plana to cater to the audience needs. Penerbit UMT 2021 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/32309/1/Impact%20of%20covid-19%20on%20event%20industry%2C%20Event%20audience%20readiness%20towards%20event%20digitization.ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/32309/2/IMPACT%20OF%20COVID-19%20ON%20EVENT%20INDUSTRY%2C%20EVENT%20AUDIENCE%20READINESS%20TOWARDS%20EVENT%20DIGITIZATION.pdf Marry Tracy Pawan and Juliana Langgat (2021) Impact of covid-19 on event industry: Event audience readiness towards event digitization. https://penerbit.umt.edu.my/wp-content/uploads/sites/75/2021/11/56-GTC2021.pdf
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic GV1-1860 Recreation. Leisure
RA643-645 Disease (Communicable and noninfectious) and public health
spellingShingle GV1-1860 Recreation. Leisure
RA643-645 Disease (Communicable and noninfectious) and public health
Marry Tracy Pawan
Juliana Langgat
Impact of covid-19 on event industry: Event audience readiness towards event digitization
description For the event organiser, Sabah is one of the states that becomes a focal point. As Sabah is one of the most popular tourist destinations, several large events such as the Sabah Jazz Festival, Pesta Lepa-lepa, Pesta Kaamatan, Pesta Kalimaran, and other festivals have been held. However, COVID 19’s disruptive impacts have had such a significant impact on the event sector. Most of the events are getting cancelled or postponed all over the world. Over the past several months, a significant number of meetings and conferences have been redesigned as virtual events. However, the event industry needs to know the readiness of the public towards the shifting from the physical to the digital. Therefore, the objective of this research is to determine the event audience readiness for digital events. It is important for the event industry to know the readiness and a good online platform in providing a good service to their audience. A quantitative method was used to conduct this study. The main finding will see how far our communities is ready to adapt the new norm. Based on the finding it shows that event audience are willing to adopt the event digitisation, and this is due to the impact of the COVID 19pandemic which was accelerating changes in event audience behaviour. This research will benefit the event organisers and help them prepare strategic plana to cater to the audience needs.
format Proceedings
author Marry Tracy Pawan
Juliana Langgat
author_facet Marry Tracy Pawan
Juliana Langgat
author_sort Marry Tracy Pawan
title Impact of covid-19 on event industry: Event audience readiness towards event digitization
title_short Impact of covid-19 on event industry: Event audience readiness towards event digitization
title_full Impact of covid-19 on event industry: Event audience readiness towards event digitization
title_fullStr Impact of covid-19 on event industry: Event audience readiness towards event digitization
title_full_unstemmed Impact of covid-19 on event industry: Event audience readiness towards event digitization
title_sort impact of covid-19 on event industry: event audience readiness towards event digitization
publisher Penerbit UMT
publishDate 2021
url https://eprints.ums.edu.my/id/eprint/32309/1/Impact%20of%20covid-19%20on%20event%20industry%2C%20Event%20audience%20readiness%20towards%20event%20digitization.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32309/2/IMPACT%20OF%20COVID-19%20ON%20EVENT%20INDUSTRY%2C%20EVENT%20AUDIENCE%20READINESS%20TOWARDS%20EVENT%20DIGITIZATION.pdf
https://eprints.ums.edu.my/id/eprint/32309/
https://penerbit.umt.edu.my/wp-content/uploads/sites/75/2021/11/56-GTC2021.pdf
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score 13.211869

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