Consumer acceptance toward takaful in Pakistan An application of diffusion of innovation theory
Purpose – The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach – The study used five attributes of diffusion innovation theory (DOI), namely, relative advantage, compatibility, trialability, observability...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Limited
2019
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31821/1/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%20.pdf https://eprints.ums.edu.my/id/eprint/31821/2/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%201.pdf https://eprints.ums.edu.my/id/eprint/31821/ https://www.emerald.com/insight/content/doi/10.1108/IJOEM-08-2017-0275/full/pdf?casa_token=VsmrK6fxZqMAAAAA:avXkb6_u4kwZNoIJ5Xct0u9I9cw1lKHr4h6qn_XqYSAn00uvgaaPx9K-p2jeX9qFFCEnJMhYVkFrIW6hQlgdnLDwr__qITCwh6fvt3eReJ0PGW_bNaMo https://doi.org/ 10.1108/IJOEM-08-2017-0275 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|