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Consumer acceptance toward takaful in Pakistan An application of diffusion of innovation theory

Purpose – The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach – The study used five attributes of diffusion innovation theory (DOI), namely, relative advantage, compatibility, trialability, observability...

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書目詳細資料
Main Authors:	Muhammad Ali, Syed Ali Raza, Chin, Hong Puah, Hanudin Amin
格式:	Article
語言:	English English
出版:	Emerald Publishing Limited 2019
主題:	HG8011-9999 Insurance
在線閱讀:	https://eprints.ums.edu.my/id/eprint/31821/1/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%20.pdf https://eprints.ums.edu.my/id/eprint/31821/2/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%201.pdf https://eprints.ums.edu.my/id/eprint/31821/ https://www.emerald.com/insight/content/doi/10.1108/IJOEM-08-2017-0275/full/pdf?casa_token=VsmrK6fxZqMAAAAA:avXkb6_u4kwZNoIJ5Xct0u9I9cw1lKHr4h6qn_XqYSAn00uvgaaPx9K-p2jeX9qFFCEnJMhYVkFrIW6hQlgdnLDwr__qITCwh6fvt3eReJ0PGW_bNaMo https://doi.org/ 10.1108/IJOEM-08-2017-0275
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