Consumer acceptance toward takaful in Pakistan An application of diffusion of innovation theory

Purpose – The purpose of this paper is to determine the factors influencing customer adoption toward takaful products in Pakistan. Design/methodology/approach – The study used five attributes of diffusion innovation theory (DOI), namely, relative advantage, compatibility, trialability, observability...

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書誌詳細
主要な著者: Muhammad Ali, Syed Ali Raza, Chin, Hong Puah, Hanudin Amin
フォーマット: 論文
言語:English
English
出版事項: Emerald Publishing Limited 2019
主題:
オンライン・アクセス:https://eprints.ums.edu.my/id/eprint/31821/1/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%20.pdf
https://eprints.ums.edu.my/id/eprint/31821/2/Consumer%20acceptance%20toward%20takaful%20in%20Pakistan%201.pdf
https://eprints.ums.edu.my/id/eprint/31821/
https://www.emerald.com/insight/content/doi/10.1108/IJOEM-08-2017-0275/full/pdf?casa_token=VsmrK6fxZqMAAAAA:avXkb6_u4kwZNoIJ5Xct0u9I9cw1lKHr4h6qn_XqYSAn00uvgaaPx9K-p2jeX9qFFCEnJMhYVkFrIW6hQlgdnLDwr__qITCwh6fvt3eReJ0PGW_bNaMo
https://doi.org/ 10.1108/IJOEM-08-2017-0275
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