Understanding Malaysia leisure low cost airline passengers behavior: Promotional Price, Perceived Value, Customer Satisfaction and Repurchase Intention
This research explored price promotion, the meaning of perceived value, customer satisfaction and repurchase intention of Malaysian low cost airlines from the perspectives of their existing domestic customers. The Malaysian low cost airlines have been competing aggressively for passenger load. Frequ...
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| Format: | Research Report |
| Language: | English |
| Published: |
Universiti Malaysia Sabah
2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/24979/1/Understanding%20Malaysia%20leisure%20low%20cost%20airline%20passengers%20behavior.pdf https://eprints.ums.edu.my/id/eprint/24979/ |
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