Students demand for smartphones structural relationships of product features, brand name, product price and social influence
Purpose – The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students’. Design/methodology/approach – Data collected from 320 valid pre‐screened university students studying at the pu...
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| Format: | Article |
| Language: | English |
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2013
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| Online Access: | https://eprints.ums.edu.my/id/eprint/20313/1/Students%20demand%20for%20smartphones%20structural%20relationships%20of%20product%20features.pdf https://eprints.ums.edu.my/id/eprint/20313/ https://doi.org/10.1108/CWIS-03-2013-0013 |
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