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A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels

The Minister of Internal Trade and Consumer Mfairs has proposed direct distribution for chicken in order to minimize the increase in retail price. With the elimination of intermediaries in the current distribution channel, distribution functions are shifted backward in the channel and performed onl...

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Format: Research Report
Language:English
English
Published: Universiti Malaysia Sabah 1998
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/23889/1/A%20study%20on%20consumers%20acceptance%20of%20chicken%20supply%20through%20innovative%20direct%20distribution%20as%20alternative%20channels.pdf
https://eprints.ums.edu.my/id/eprint/23889/6/A%20study%20on%20consumers.pdf
https://eprints.ums.edu.my/id/eprint/23889/
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spelling my.ums.eprints.238892020-08-27T08:02:58Z https://eprints.ums.edu.my/id/eprint/23889/ A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels HF Commerce The Minister of Internal Trade and Consumer Mfairs has proposed direct distribution for chicken in order to minimize the increase in retail price. With the elimination of intermediaries in the current distribution channel, distribution functions are shifted backward in the channel and performed only by chicken producers. Innovative direct channels can facilitate convenience to chicken producers and offer additional product augmentation to customers. The objectives of this research paper are to explore the possibility of implementing innovative types of direct distribution to sell chicken and to analyse consumers' attitudes toward the existing channel of distribution for chicken as compared to the proposed nontraditional channels. This is an exploratory study based on sample survey using questionnaires. The survey utilised the interview method in obtaining information from respondents. Respondents were asked a variety of questions regarding their opinions and attitudes toward the existing distribution of chicken as compared to the possible types of unconventional direct distribution channels such as "Manufacturer Retail Outlet", "Home Delivery" and "Drive-In". The type of sampling conducted was convenience sampling, a nonprobability sampling. The research· findings revealed that most consumers are in favour of the current conventional distribution outlet than the proposed nontraditional channels of distribution when purchasing meat i.e. chicken. This research indicated that a high degree of consumers' awareness, learning and comprehension have to be achieved to facilitate acceptance and adoption of innovative direct marketing channels in the distribution of chicken. Universiti Malaysia Sabah 1998 Research Report NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/23889/1/A%20study%20on%20consumers%20acceptance%20of%20chicken%20supply%20through%20innovative%20direct%20distribution%20as%20alternative%20channels.pdf text en https://eprints.ums.edu.my/id/eprint/23889/6/A%20study%20on%20consumers.pdf UNSPECIFIED (1998) A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels. (Unpublished)
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HF Commerce
spellingShingle HF Commerce
A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels
description The Minister of Internal Trade and Consumer Mfairs has proposed direct distribution for chicken in order to minimize the increase in retail price. With the elimination of intermediaries in the current distribution channel, distribution functions are shifted backward in the channel and performed only by chicken producers. Innovative direct channels can facilitate convenience to chicken producers and offer additional product augmentation to customers. The objectives of this research paper are to explore the possibility of implementing innovative types of direct distribution to sell chicken and to analyse consumers' attitudes toward the existing channel of distribution for chicken as compared to the proposed nontraditional channels. This is an exploratory study based on sample survey using questionnaires. The survey utilised the interview method in obtaining information from respondents. Respondents were asked a variety of questions regarding their opinions and attitudes toward the existing distribution of chicken as compared to the possible types of unconventional direct distribution channels such as "Manufacturer Retail Outlet", "Home Delivery" and "Drive-In". The type of sampling conducted was convenience sampling, a nonprobability sampling. The research· findings revealed that most consumers are in favour of the current conventional distribution outlet than the proposed nontraditional channels of distribution when purchasing meat i.e. chicken. This research indicated that a high degree of consumers' awareness, learning and comprehension have to be achieved to facilitate acceptance and adoption of innovative direct marketing channels in the distribution of chicken.
format Research Report
title A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels
title_short A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels
title_full A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels
title_fullStr A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels
title_full_unstemmed A study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels
title_sort study on consumers' acceptance of chicken supply through innovative direct distribution as alternative channels
publisher Universiti Malaysia Sabah
publishDate 1998
url https://eprints.ums.edu.my/id/eprint/23889/1/A%20study%20on%20consumers%20acceptance%20of%20chicken%20supply%20through%20innovative%20direct%20distribution%20as%20alternative%20channels.pdf
https://eprints.ums.edu.my/id/eprint/23889/6/A%20study%20on%20consumers.pdf
https://eprints.ums.edu.my/id/eprint/23889/
_version_ 1760230168548343808
score 13.211869

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