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Factors affecting hotel visitors' usage of guest empowerment technology (GET)

The aim of this study is to determine the factors affecting the usage of Guest Empowerment Technologies (GET) in hotels among hotel visitors in Labuan, Malaysia. The research used multiple regression for data analysis across a sample of 225 respondents who stayed in hotel at least once in a year. Th...

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Main Authors: Lai, Hang Kwan, Siew, Jing Chia, Rickson Khor, Teck, Hou Wong, Yuan, Xu Lin, Chen, Xi Zhao
Format: Book Chapter
Language:English
Published: IGI Global 2016
Online Access:https://eprints.ums.edu.my/id/eprint/20134/1/Factors%20affecting%20hotel%20visitors.pdf
https://eprints.ums.edu.my/id/eprint/20134/
https://doi.org/10.4018/978-1-5225-0746-8.ch009
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spelling my.ums.eprints.201342018-06-04T00:16:59Z https://eprints.ums.edu.my/id/eprint/20134/ Factors affecting hotel visitors' usage of guest empowerment technology (GET) Lai, Hang Kwan Siew, Jing Chia Rickson Khor Teck, Hou Wong Yuan, Xu Lin Chen, Xi Zhao The aim of this study is to determine the factors affecting the usage of Guest Empowerment Technologies (GET) in hotels among hotel visitors in Labuan, Malaysia. The research used multiple regression for data analysis across a sample of 225 respondents who stayed in hotel at least once in a year. Their participation was voluntarily. Results confirmed that the core factor affecting users' intention to use of GET is perceived usefulness. Meanwhile, all variables are proven to be significant to each other and perceived usefulness had the strongest influencing on the users' intention to use of GET. The findings provide additional information to the hotels for further understanding their consumers' characteristics in hotels. Having this information, the proposed framework can be use as the basis for further research. IGI Global 2016 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20134/1/Factors%20affecting%20hotel%20visitors.pdf Lai, Hang Kwan and Siew, Jing Chia and Rickson Khor and Teck, Hou Wong and Yuan, Xu Lin and Chen, Xi Zhao (2016) Factors affecting hotel visitors' usage of guest empowerment technology (GET). Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 138-153. https://doi.org/10.4018/978-1-5225-0746-8.ch009
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
description The aim of this study is to determine the factors affecting the usage of Guest Empowerment Technologies (GET) in hotels among hotel visitors in Labuan, Malaysia. The research used multiple regression for data analysis across a sample of 225 respondents who stayed in hotel at least once in a year. Their participation was voluntarily. Results confirmed that the core factor affecting users' intention to use of GET is perceived usefulness. Meanwhile, all variables are proven to be significant to each other and perceived usefulness had the strongest influencing on the users' intention to use of GET. The findings provide additional information to the hotels for further understanding their consumers' characteristics in hotels. Having this information, the proposed framework can be use as the basis for further research.
format Book Chapter
author Lai, Hang Kwan
Siew, Jing Chia
Rickson Khor
Teck, Hou Wong
Yuan, Xu Lin
Chen, Xi Zhao
spellingShingle Lai, Hang Kwan
Siew, Jing Chia
Rickson Khor
Teck, Hou Wong
Yuan, Xu Lin
Chen, Xi Zhao
Factors affecting hotel visitors' usage of guest empowerment technology (GET)
author_facet Lai, Hang Kwan
Siew, Jing Chia
Rickson Khor
Teck, Hou Wong
Yuan, Xu Lin
Chen, Xi Zhao
author_sort Lai, Hang Kwan
title Factors affecting hotel visitors' usage of guest empowerment technology (GET)
title_short Factors affecting hotel visitors' usage of guest empowerment technology (GET)
title_full Factors affecting hotel visitors' usage of guest empowerment technology (GET)
title_fullStr Factors affecting hotel visitors' usage of guest empowerment technology (GET)
title_full_unstemmed Factors affecting hotel visitors' usage of guest empowerment technology (GET)
title_sort factors affecting hotel visitors' usage of guest empowerment technology (get)
publisher IGI Global
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/20134/1/Factors%20affecting%20hotel%20visitors.pdf
https://eprints.ums.edu.my/id/eprint/20134/
https://doi.org/10.4018/978-1-5225-0746-8.ch009
_version_ 1760229674566287360
score 13.211869

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