Consumers' intentions to purchase organic food products
The Theory of Planned Behaviour (TPB) is applied as the guiding principle in this conceptual paper with the aims to discuss the factors in influencing consumers' intention to purchase organic food products among Muslim consumers. The literature review exposed that attitude, health concern, envi...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.ums.edu.my/id/eprint/20060/1/Consumers.pdf https://eprints.ums.edu.my/id/eprint/20060/ https://doi.org/10.4018/978-1-5225-2331-4.ch005 |
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