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Consumers' intentions to purchase organic food products

The Theory of Planned Behaviour (TPB) is applied as the guiding principle in this conceptual paper with the aims to discuss the factors in influencing consumers' intention to purchase organic food products among Muslim consumers. The literature review exposed that attitude, health concern, envi...

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Main Authors: Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki
Format: Book Chapter
Language:English
Published: 2017
Online Access:https://eprints.ums.edu.my/id/eprint/20060/1/Consumers.pdf
https://eprints.ums.edu.my/id/eprint/20060/
https://doi.org/10.4018/978-1-5225-2331-4.ch005
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spelling my.ums.eprints.200602018-05-17T01:30:46Z https://eprints.ums.edu.my/id/eprint/20060/ Consumers' intentions to purchase organic food products Syaidatina Akila Mohamad Azizan Norazah Mohd Suki The Theory of Planned Behaviour (TPB) is applied as the guiding principle in this conceptual paper with the aims to discuss the factors in influencing consumers' intention to purchase organic food products among Muslim consumers. The literature review exposed that attitude, health concern, environmental concern and labelling affect consumer intention to purchase organic food, and moderated by Islamic values. Results suggest the role of religiousity in firming up the intention to purchase organic food. This paper extends the literature reviews on the consumer behavioural intention towards organic food products by incorporating religiousity values which have been lacking in previous research in sustainable food consumption and also gather another perspective of the role of halal and eco-labelling in influencing consumers' interpretation of the products. Further empirical studies can be carried out to assess the underlying linkages among the factors and uncover the viable model for future research. 2017 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20060/1/Consumers.pdf Syaidatina Akila Mohamad Azizan and Norazah Mohd Suki (2017) Consumers' intentions to purchase organic food products. Green Marketing and Environmental Responsibility in Modern Corporations. pp. 86-100. https://doi.org/10.4018/978-1-5225-2331-4.ch005
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
description The Theory of Planned Behaviour (TPB) is applied as the guiding principle in this conceptual paper with the aims to discuss the factors in influencing consumers' intention to purchase organic food products among Muslim consumers. The literature review exposed that attitude, health concern, environmental concern and labelling affect consumer intention to purchase organic food, and moderated by Islamic values. Results suggest the role of religiousity in firming up the intention to purchase organic food. This paper extends the literature reviews on the consumer behavioural intention towards organic food products by incorporating religiousity values which have been lacking in previous research in sustainable food consumption and also gather another perspective of the role of halal and eco-labelling in influencing consumers' interpretation of the products. Further empirical studies can be carried out to assess the underlying linkages among the factors and uncover the viable model for future research.
format Book Chapter
author Syaidatina Akila Mohamad Azizan
Norazah Mohd Suki
spellingShingle Syaidatina Akila Mohamad Azizan
Norazah Mohd Suki
Consumers' intentions to purchase organic food products
author_facet Syaidatina Akila Mohamad Azizan
Norazah Mohd Suki
author_sort Syaidatina Akila Mohamad Azizan
title Consumers' intentions to purchase organic food products
title_short Consumers' intentions to purchase organic food products
title_full Consumers' intentions to purchase organic food products
title_fullStr Consumers' intentions to purchase organic food products
title_full_unstemmed Consumers' intentions to purchase organic food products
title_sort consumers' intentions to purchase organic food products
publishDate 2017
url https://eprints.ums.edu.my/id/eprint/20060/1/Consumers.pdf
https://eprints.ums.edu.my/id/eprint/20060/
https://doi.org/10.4018/978-1-5225-2331-4.ch005
_version_ 1760229664762101760
score 13.211869

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