Cover Image

Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia

The purpose of this study was to investigate the youth’s perception on the influences of the second National Principles (Rukun Negara no. 2) that is ‘loyalty to the king and country’ towards the eco-tourism industry in Sabah, Malaysia. This study aims to determine the positive and negative influence...

Full description

Saved in:
Bibliographic Details
Main Authors: Romzi Ationg, Ahmad Tarmizi Abdul Rahman, Mansur Tola, Anna Lynn Abu Bakar, Budi Anto Mohd Tamring, Nordin Moen
Format: Article
Language:English
Published: Canadian Center of Science and Education 2016
Subjects:
HD Industries. Land use. Labor
Online Access:https://eprints.ums.edu.my/id/eprint/19876/1/Loyalty.pdf
https://eprints.ums.edu.my/id/eprint/19876/
http://dx.doi.org/10.5539/jsd.v4n2p184
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.ums.eprints.19876
record_format eprints
spelling my.ums.eprints.198762018-04-19T05:12:03Z https://eprints.ums.edu.my/id/eprint/19876/ Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia Romzi Ationg Ahmad Tarmizi Abdul Rahman Mansur Tola Anna Lynn Abu Bakar Budi Anto Mohd Tamring Nordin Moen HD Industries. Land use. Labor The purpose of this study was to investigate the youth’s perception on the influences of the second National Principles (Rukun Negara no. 2) that is ‘loyalty to the king and country’ towards the eco-tourism industry in Sabah, Malaysia. This study aims to determine the positive and negative influences of the second National Principles (NP) on the eco-tourism industry; and to determine the factor associated most with the success of eco-tourism industry in relation to the second NP as perceived by youth in Sabah, Malaysia. The data were collected through a self administered questionnaire and later analyzed using SPSS. In this study, 100 youth were selected as respondents with a mean age of 27. This study found that there is a positive influence but no negative influence of the second NP on the eco-tourism industry in Sabah, Malaysia. The factor associated most with the success of eco-tourism industry in relation to the second NP as perceived by youth in Sabah, Malaysia is ethical and moral values. In accordance, professional experience, and the use of a specific formula may provide a suitable basis for change in this industry when dealing with the local perception on their responsibility to make this industry develop in relation to their feeling of concern towards ‘loyalty to the king and country’ Canadian Center of Science and Education 2016 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/19876/1/Loyalty.pdf Romzi Ationg and Ahmad Tarmizi Abdul Rahman and Mansur Tola and Anna Lynn Abu Bakar and Budi Anto Mohd Tamring and Nordin Moen (2016) Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia. Journal of Sustainable Development, 4 (2). pp. 184-188. ISSN 1913-9063 http://dx.doi.org/10.5539/jsd.v4n2p184
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HD Industries. Land use. Labor
spellingShingle HD Industries. Land use. Labor
Romzi Ationg
Ahmad Tarmizi Abdul Rahman
Mansur Tola
Anna Lynn Abu Bakar
Budi Anto Mohd Tamring
Nordin Moen
Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia
description The purpose of this study was to investigate the youth’s perception on the influences of the second National Principles (Rukun Negara no. 2) that is ‘loyalty to the king and country’ towards the eco-tourism industry in Sabah, Malaysia. This study aims to determine the positive and negative influences of the second National Principles (NP) on the eco-tourism industry; and to determine the factor associated most with the success of eco-tourism industry in relation to the second NP as perceived by youth in Sabah, Malaysia. The data were collected through a self administered questionnaire and later analyzed using SPSS. In this study, 100 youth were selected as respondents with a mean age of 27. This study found that there is a positive influence but no negative influence of the second NP on the eco-tourism industry in Sabah, Malaysia. The factor associated most with the success of eco-tourism industry in relation to the second NP as perceived by youth in Sabah, Malaysia is ethical and moral values. In accordance, professional experience, and the use of a specific formula may provide a suitable basis for change in this industry when dealing with the local perception on their responsibility to make this industry develop in relation to their feeling of concern towards ‘loyalty to the king and country’
format Article
author Romzi Ationg
Ahmad Tarmizi Abdul Rahman
Mansur Tola
Anna Lynn Abu Bakar
Budi Anto Mohd Tamring
Nordin Moen
author_facet Romzi Ationg
Ahmad Tarmizi Abdul Rahman
Mansur Tola
Anna Lynn Abu Bakar
Budi Anto Mohd Tamring
Nordin Moen
author_sort Romzi Ationg
title Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia
title_short Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia
title_full Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia
title_fullStr Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia
title_full_unstemmed Loyalty (the national principles): strengthening eco-tourism industry in Sabah, Malaysia
title_sort loyalty (the national principles): strengthening eco-tourism industry in sabah, malaysia
publisher Canadian Center of Science and Education
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/19876/1/Loyalty.pdf
https://eprints.ums.edu.my/id/eprint/19876/
http://dx.doi.org/10.5539/jsd.v4n2p184
_version_ 1760229640011513856
score 13.211869

Similar Items