The impact of service quality on behavioural intentions : the perspective of customers of private healthcare clinics in Sabah
This research was conducted to study the influence of perceived service quality on behavioural intentions of customers of private healthcare clinics in Sabah, Malaysia. Zeithaml et aI.'s (1996) theoretical framework of behavioural intentions was used in the measurement of intentions, wherea...
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| Format: | Thesis |
| Language: | English |
| Published: |
2004
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| Online Access: | https://eprints.ums.edu.my/id/eprint/19290/1/The%20impact%20of%20service%20quality%20on%20behavioural%20intentions.pdf https://eprints.ums.edu.my/id/eprint/19290/ |
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