The Effects Of Service Quality, Companion’s Satisfaction And Delight On Behavioural Intention In Private Hospitals For Medical Tourism
Kajian ini mengkaji perkaitan kualiti perkhidmatan dalam konteks pelancongan perubatan di hospital-hospital swasta di Malaysia. Ia merangkumi dimensi kualiti perkhidmatan komunikasi, budi bahasa, sokongan emosi, kemudahan hospital dan keperluan pendamping yang boleh meningkatkan niat tingkah laku me...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://eprints.usm.my/31425/1/WAN_NORMILA_MOHAMAD_24.pdf http://eprints.usm.my/31425/ |
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