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Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah

The purpose of this research is about to examine the determinants of intention to use Islamic banking product. This research focused on Sabah customers who are banking with selected banks which are CIMB Bank Berhad, Malayan Banking Berhad (Maybank), RHB Bank Berhad, and Public Bank Berhad. From that...

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Main Author: Alfera Jausin
Format: Thesis
Language:English
Published: 2016
Subjects:
HG Finance
Online Access:https://eprints.ums.edu.my/id/eprint/17747/1/Determinants%20of%20customers.pdf
https://eprints.ums.edu.my/id/eprint/17747/
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spelling my.ums.eprints.177472018-01-09T02:24:59Z https://eprints.ums.edu.my/id/eprint/17747/ Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah Alfera Jausin HG Finance The purpose of this research is about to examine the determinants of intention to use Islamic banking product. This research focused on Sabah customers who are banking with selected banks which are CIMB Bank Berhad, Malayan Banking Berhad (Maybank), RHB Bank Berhad, and Public Bank Berhad. From that, the researcher conduct this research in objective to examine the intention to use Islamic banking products selected banks located in Kota Kinabalu, Sabah. In this research, the independent variables are attitude, social influence, religious obligation, government support and the pricing of Islamic banking products. A total of 131 sets of questionnaire were collected from target respondents and this data were analyzed by used the Statistical Package for Social Science (SPSS) version 20 and Smart Partial Least Square (SmartPLS) version 2. The data collection method using convenience sampling technique that distributed to selected banks in Kota Kinabalu, Sabah. The contribution of this research was divided to two categories which are theoretical contribution and practical contribution. The result in this research showed interesting findings where independent variables attitude, government support and social influence was supported. Pricing of Islamic banking products and religious obligation was not supported. Limitation and implication result from this research and future research suggestion also included in this paper. 2016 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/17747/1/Determinants%20of%20customers.pdf Alfera Jausin (2016) Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Alfera Jausin
Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah
description The purpose of this research is about to examine the determinants of intention to use Islamic banking product. This research focused on Sabah customers who are banking with selected banks which are CIMB Bank Berhad, Malayan Banking Berhad (Maybank), RHB Bank Berhad, and Public Bank Berhad. From that, the researcher conduct this research in objective to examine the intention to use Islamic banking products selected banks located in Kota Kinabalu, Sabah. In this research, the independent variables are attitude, social influence, religious obligation, government support and the pricing of Islamic banking products. A total of 131 sets of questionnaire were collected from target respondents and this data were analyzed by used the Statistical Package for Social Science (SPSS) version 20 and Smart Partial Least Square (SmartPLS) version 2. The data collection method using convenience sampling technique that distributed to selected banks in Kota Kinabalu, Sabah. The contribution of this research was divided to two categories which are theoretical contribution and practical contribution. The result in this research showed interesting findings where independent variables attitude, government support and social influence was supported. Pricing of Islamic banking products and religious obligation was not supported. Limitation and implication result from this research and future research suggestion also included in this paper.
format Thesis
author Alfera Jausin
author_facet Alfera Jausin
author_sort Alfera Jausin
title Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah
title_short Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah
title_full Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah
title_fullStr Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah
title_full_unstemmed Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah
title_sort determinants of customers' intention to use islamic banking products: a study of consumers in kota kinabalu, sabah
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/17747/1/Determinants%20of%20customers.pdf
https://eprints.ums.edu.my/id/eprint/17747/
_version_ 1760229354824007680
score 13.211869

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