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Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach

Mobile-device-based social networking services (SNS) have become popular technology mediated communication modalities. Users' actively accesses Facebook, MySpace, Twitter and LinkedIn for social communication and entertainment. This study aims to examine the structural relationships of (i) perc...

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Main Authors: Norazah Mohd Suki, Norbayah Mohd Suki
Format: Article
Language:English
Published: IGI Global 2016
Subjects:
HM Sociology (General)
Online Access:https://eprints.ums.edu.my/id/eprint/15296/1/Examination_of_mobile_Social_Networking_Service.pdf
https://eprints.ums.edu.my/id/eprint/15296/
http://dx.doi.org/10.4018/IJSESD.2016070104
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spelling my.ums.eprints.152962017-10-25T02:35:33Z https://eprints.ums.edu.my/id/eprint/15296/ Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach Norazah Mohd Suki Norbayah Mohd Suki HM Sociology (General) Mobile-device-based social networking services (SNS) have become popular technology mediated communication modalities. Users' actively accesses Facebook, MySpace, Twitter and LinkedIn for social communication and entertainment. This study aims to examine the structural relationships of (i) perceived information quality and perceived system quality on perceived user trust and perceived flow, (ii) perceived user trust on perceived flow, and (iii) perceived user trust and perceived flow on mobile SNS users' loyalty simultaneously. Structural equation modeling (SEM) analysis via AMOS 20.0 computer program was used for data analysis as it has the ability to ensure the consistency of the model with the data and to estimate effects among constructs. Empirical results via SEM revealed that perceived information quality and perceived system quality significantly influences perceived users trust and perceived flow. Significant relationship also appears between perceived user trust and perceived flow. Moreover, mobile SNS users' loyalty significantly affected by both perceived user trust and perceived flow. The paper concludes with direction for future research. IGI Global 2016-09 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/15296/1/Examination_of_mobile_Social_Networking_Service.pdf Norazah Mohd Suki and Norbayah Mohd Suki (2016) Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach. International Journal of Social Ecology and Sustainable Development (IJSESD), 7 (3). pp. 57-70. ISSN 1947-8402 http://dx.doi.org/10.4018/IJSESD.2016070104
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic HM Sociology (General)
spellingShingle HM Sociology (General)
Norazah Mohd Suki
Norbayah Mohd Suki
Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach
description Mobile-device-based social networking services (SNS) have become popular technology mediated communication modalities. Users' actively accesses Facebook, MySpace, Twitter and LinkedIn for social communication and entertainment. This study aims to examine the structural relationships of (i) perceived information quality and perceived system quality on perceived user trust and perceived flow, (ii) perceived user trust on perceived flow, and (iii) perceived user trust and perceived flow on mobile SNS users' loyalty simultaneously. Structural equation modeling (SEM) analysis via AMOS 20.0 computer program was used for data analysis as it has the ability to ensure the consistency of the model with the data and to estimate effects among constructs. Empirical results via SEM revealed that perceived information quality and perceived system quality significantly influences perceived users trust and perceived flow. Significant relationship also appears between perceived user trust and perceived flow. Moreover, mobile SNS users' loyalty significantly affected by both perceived user trust and perceived flow. The paper concludes with direction for future research.
format Article
author Norazah Mohd Suki
Norbayah Mohd Suki
author_facet Norazah Mohd Suki
Norbayah Mohd Suki
author_sort Norazah Mohd Suki
title Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach
title_short Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach
title_full Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach
title_fullStr Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach
title_full_unstemmed Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach
title_sort examination of mobile social networking service (sns) users' loyalty: a structural approach
publisher IGI Global
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/15296/1/Examination_of_mobile_Social_Networking_Service.pdf
https://eprints.ums.edu.my/id/eprint/15296/
http://dx.doi.org/10.4018/IJSESD.2016070104
_version_ 1760229284065050624
score 13.211869

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