Examination of mobile Social Networking Service (SNS) users' loyalty: a structural approach
Mobile-device-based social networking services (SNS) have become popular technology mediated communication modalities. Users' actively accesses Facebook, MySpace, Twitter and LinkedIn for social communication and entertainment. This study aims to examine the structural relationships of (i) perc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IGI Global
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/15296/1/Examination_of_mobile_Social_Networking_Service.pdf https://eprints.ums.edu.my/id/eprint/15296/ http://dx.doi.org/10.4018/IJSESD.2016070104 |
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